| Make A Bold Promise Then Back It Up With
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| | Unconditional. There should be no long
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| An Awesome GuaranteeWe finished the last
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| | list of conditions that must be met by
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| article with a mnemonic...All these extra
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| | the buyer in order to get their money
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| sales you're going to make are in the
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| | back if you screw up. It should be simple
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| B.A.G.A Bold Promise backed up with an
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| | and free of tricks - people should feel
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| Awesome GuaranteeSo today we'll look at
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| | 100% confident that you are sincere when
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| what makes a Bold Promise and the three
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| | they buy.2. It's Long. Now here's a funny
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| elements of an Awesome Guarantee!A bold
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| | thing - the longer you guarantee
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| promise should be something that your
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| | something for the lower your return rate.
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| customer really desires and which most of
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| | Why? Well if you give a piddly, tiny,
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| your competitors would be too afraid to
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| | guarantee period, people (in an effort to
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| make. Some people use, "we won't be
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| | ensure their purchase was good) will
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| beaten on price", or "lowest prices
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| | spend that time looking for things that
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| guaranteed" but being the best on price
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| | might be wrong. If they don't feel time
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| is a stupid way to position your service
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| | pressure, they'll simply forget to look -
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| business anyway. So stay away from
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| | after all they have all the time in the
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| price-promises and deliver a
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| | world... I recommend at least 30 days -
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| value-promise instead. A value promise
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| | but there's nothing wrong with months or
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| means you can charge more instead of less
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| | even years - our Lean Marketing Toolbox
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| - leading to higher profits.Some Sample
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| | is guaranteed for 5 Years - and I've had
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| Bold Promises...* I will double your
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| | not one return yet!3. It Creates A
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| orders in less than 12 months* You will
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| | "Forced Performance Effect". This one
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| get at least 5 times your investment
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| | works like magic. You not only remove
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| back* This book will help you get beach
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| | risk by ensuring your customer gets their
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| fit in 6 months* I will remove your ISSUE
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| | money back BUT you also penalise yourself
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| PROBLEM/PHOBIA in 1 hour* We'll deliver
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| | for failure. This way people get a
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| XYZ in under 60 minutes* You'll learn at
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| | double-whammy! Not only do you remove
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| least 5 things to increase your
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| | their risk - you reverse it entirely -
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| revenueNow on to the awesome guarantee.
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| | meaning it's in your interests to deliver
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| There are three things that make a
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| | what you promised!
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| guarantee awesome...1. It's
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