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Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With Anbe no long list of conditions that must be
Awesome GuaranteeWe finished the last articlemet by the buyer in order to get their money
with a mnemonic...All these extra salesback if you screw up. It should be simple and
you're going to make are in the B.A.G.A Boldfree of tricks - people should feel 100%
Promise backed up with an Awesome GuaranteeSoconfident that you are sincere when they
today we'll look at what makes a Bold Promisebuy.2. It's Long. Now here's a funny thing -
and the three elements of an Awesomethe longer you guarantee something for the
Guarantee!A bold promise should be somethinglower your return rate. Why? Well if you give
that your customer really desires and whicha piddly, tiny, guarantee period, people (in
most of your competitors would be too afraidan effort to ensure their purchase was good)
to make. Some people use, "we won't be beatenwill spend that time looking for things that
on price", or "lowest prices guaranteed" butmight be wrong. If they don't feel time
being the best on price is a stupid way topressure, they'll simply forget to look -
position your service business anyway. Soafter all they have all the time in the
stay away from price-promises and deliver aworld... I recommend at least 30 days - but
value-promise instead. A value promise meansthere's nothing wrong with months or even
you can charge more instead of less - leadingyears - our Lean Marketing Toolbox is
to higher profits.Some Sample Boldguaranteed for 5 Years - and I've had not one
Promises...* I will double your orders inreturn yet!3. It Creates A "Forced
less than 12 months* You will get at least 5Performance Effect". This one works like
times your investment back* This book willmagic. You not only remove risk by ensuring
help you get beach fit in 6 months* I willyour customer gets their money back BUT you
remove your ISSUE/PROBLEM/PHOBIA in 1 hour*also penalise yourself for failure. This way
We'll deliver XYZ in under 60 minutes* You'llpeople get a double-whammy! Not only do you
learn at least 5 things to increase yourremove their risk - you reverse it entirely -
revenueNow on to the awesome guarantee. Theremeaning it's in your interests to deliver
are three things that make a guaranteewhat you promised!
awesome...1. It's Unconditional. There should



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