Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With Anguarantee awesome...1. It's Unconditional. There should
Awesome GuaranteeWe finished the last article withbe no long list of conditions that must be met by the
a mnemonic...All these extra sales you're going tobuyer in order to get their money back if you screw
make are in the B.A.G.A Bold Promise backed up withup. It should be simple and free of tricks - people
an Awesome GuaranteeSo today we'll look at whatshould feel 100% confident that you are sincere when
makes a Bold Promise and the three elements of anthey buy.2. It's Long. Now here's a funny thing - the
Awesome Guarantee!A bold promise should belonger you guarantee something for the lower your
something that your customer really desires and whichreturn rate. Why? Well if you give a piddly, tiny,
most of your competitors would be too afraid toguarantee period, people (in an effort to ensure their
make. Some people use, "we won't be beaten onpurchase was good) will spend that time looking for
price", or "lowest prices guaranteed" but being the bestthings that might be wrong. If they don't feel time
on price is a stupid way to position your servicepressure, they'll simply forget to look - after all they
business anyway. So stay away from price-promiseshave all the time in the world... I recommend at least 30
and deliver a value-promise instead. A value promisedays - but there's nothing wrong with months or even
means you can charge more instead of less - leadingyears - our Lean Marketing Toolbox is guaranteed for
to higher profits.Some Sample Bold Promises...* I will5 Years - and I've had not one return yet!3. It Creates
double your orders in less than 12 months* You will getA "Forced Performance Effect". This one works like
at least 5 times your investment back* This book willmagic. You not only remove risk by ensuring your
help you get beach fit in 6 months* I will remove yourcustomer gets their money back BUT you also
ISSUE/PROBLEM/PHOBIA in 1 hour* We'll deliver XYZpenalise yourself for failure. This way people get a
in under 60 minutes* You'll learn at least 5 things todouble-whammy! Not only do you remove their risk -
increase your revenueNow on to the awesomeyou reverse it entirely - meaning it's in your interests to
guarantee. There are three things that make adeliver what you promised!