| Sometimes a phone call isn't intimate or long | | | | professional one.One caveat: Whereas you |
| enough to convey all the information you have | | | | might take a client to an expensive |
| for a reporter.Two examples would be: if you | | | | restaurant to emphasize your financial |
| have a dozen or so story ideas, or if you'd | | | | planning success, don't do this with a |
| like to explain an extremely complex | | | | reporter. No lavish, expense-account spots. |
| financial concept or strategy to a | | | | It looks like you're trying to buy favor.Most |
| reporter.If this is the case, you should | | | | publications have pretty strong ethics |
| consider offering to meet the reporter over | | | | codes-the reporter will probably be obligated |
| coffee or for a quick lunch, for a | | | | to pay for their own meal, and they won't |
| "backgrounder" on your topic.It's a | | | | like shelling out for filet mignon. Suggest |
| relatively common event in the media world. | | | | too fancy an establishment and they probably |
| Many reporters jump at the chance to pick a | | | | will turn you down.Ned Steele works with |
| knowledgeable expert's brain. You may be able | | | | people in professional services who want to |
| to get information from them about what types | | | | build their practice and accelerate their |
| of stories they are interested in, and what | | | | growth. The president of Ned Steele's |
| other reporters at their outlet might want to | | | | MediaImpact, he is the author of 102 |
| use you as a source.And, as I'm sure you've | | | | Publicity Tips To Grow a Business or |
| recognized from your years of client service, | | | | Practice. To learn more visit or call |
| meeting a client in person jumpstarts a | | | | 212-243-8383. |
| personal relationship that can cement a | | | | |