| There are hundreds of affiliate network programs out | | | | advertisers. Combining CPA banners with PPC ads will |
| there that promise high conversion rate and | | | | definitely increase profit channels, especially in web |
| transparent profit-sharing schemes. However, the | | | | sites with a cult-like status. For instance, narrowly |
| success of an affiliate network program depends | | | | segmented web sites, like those run by book clubs, |
| more on the demographics of web traffic, content, | | | | tend to influence the buying decisions of their members |
| keyword density and positioning, and the number of | | | | more than Oprah Winfrey can. Web sites that have a |
| niches serviced by the web publisher. For web | | | | solid base of loyal visitors will lose a great income |
| publishers who are aware of the golden rules of web | | | | potential if they do not join a CPA affiliate network |
| traffic management and Internet visibility, the second | | | | program. It is true that the Check Out or Pay buttons |
| most important thing to consider when choosing which | | | | are less frequently hit by web visitors than PPC |
| affiliate marketing network to join is the pricing model. | | | | banners, but the earnings per successful sales referral |
| Cost per action (CPA) is perhaps the pricing model | | | | are higher in CPA than in PPC for apparent reason. It |
| that offers the best value for advertisers’ money. | | | | is best to think of CPA earnings as sales commissions. |
| Some web publishers may find CPA less profitable | | | | When choosing which CPA affiliate network program |
| than pay per click (PPC) ads, but this should not be the | | | | to join, the most important things to be considered by |
| case for web publishers that invest on content | | | | advertisers are the popularity and market niches of the |
| management and traffic creation. | | | | web publishers listed in the network, transparency of |
| Affiliate network schemes operating on CPA structure | | | | transactions and the channels of web traffic provided |
| is now overshadowing PPC models that are widely | | | | by the affiliate network provider. Successful affiliate |
| abused by greedy web publishers. With CPA, | | | | marketing networks usually offer web publishers the |
| advertisers only pay web publishers based on the | | | | most flexible payment schemes and banner templates. |
| specific actions accomplished by a web visitor. The | | | | Advertisers must check if a prospective affiliate |
| most common type of CPA scheme is the Cost per | | | | network provider is committed in helping web |
| Acquisition model, which ties the amount of ad | | | | publishers optimize their profit. |
| revenue with the number of sale orders placed by a | | | | Clickbooth offers exclusive CPA brands and strategic |
| web visitor. Compared with PPC and Cost per | | | | channels that are mutually beneficial to advertisers and |
| Impressions (CPM), CPA offers higher return on | | | | web publishers. With its stringent criteria for screening |
| investments since no money is wasted for clicks that | | | | web publishers and analytical tools for tracking leads |
| do not lead to sales or brand awareness. CPA | | | | and better paths, Clickbooth has earned the trust of |
| guarantees fraud-free transactions and saves | | | | several Fortune 500 companies. With prestigious |
| advertisers from paid-to-surf visitors that are draining | | | | brands under its network, Clickbooth can provide web |
| their Internet marketing budget. | | | | publishers exclusive access to the most sought |
| Why web publishers should join a CPA affiliate | | | | brands. |
| network? CPA benefits web publishers as it does to | | | | |