| CPA, or cost per action, is one of the hottest ways to | | | | affiliates market the products via their websites, drive |
| make money on the internet today - and surprisingly | | | | traffic to the sites and generate sales leads. The |
| many internet marketers have never even heard of it. | | | | sweet bit is that, whether the customer actually buys |
| The action that you get paid for is for your site visitor | | | | the product, or not, the CPA affiliate still gets paid |
| to fill out a form with some personal details, usually an | | | | simply for generating the signup. |
| e-mail address or zip code, and submit it. That's all! No | | | | From a customers perspective its always less of a |
| pre-selling, no refunds, no long sales pitches or any of | | | | consideration to part with information than money, and |
| the hundreds of other traditional affiliate marketing | | | | so you find that sign up rates for a CPA network, as |
| woes to worry about. When done correctly, CPA is | | | | opposed to a more traditional affiliate network are |
| one of the simplest ways to monetize a website. | | | | significantly higher - meaning more money for you, the |
| A CPA network is what makes all of this possible. | | | | CPA affiliate |
| CPA networks bring advertisers and publishers | | | | A good choice of CPA network can often be the |
| together and act as a sort of middle-man, vetting both | | | | difference between good sales and great ones. Most |
| sides and making sure that the publishers get paid for | | | | CPA networks have a team of affiliate managers |
| their efforts. On one side, the advertiser provides an | | | | who will vet prospective affiliates, but once accepted |
| offer, say for car insurance, some marketing materials, | | | | there are great riches to be reaped. Since each CPA |
| and then pays the network a commission for making it | | | | network also offers different promotions its often |
| available to the CPA affiliates. On the other side, these | | | | worth signing up with more than one. |