| If you are wanting to make money from or buy | | | | page views. |
| advertising for your website, blog, Facebook application | | | | CPC = Cost per click. As an advertise you pay only |
| or any other type of web space you have control | | | | when the advertisement is clicked on and as a |
| over it is essential to understand the following | | | | publisher you only earn when an advertisement is |
| advertising acronyms. | | | | clicked. |
| First determine what your role is. | | | | CPA, CPL, CPR, and CPS = Cost per action, Cost per |
| An advertiser = Is someone who buys advertising. | | | | lead, Cost per registration, and Cost per sale. Basically, |
| A publisher = Is someone who places advertisements | | | | in order for a publisher to earn income or an advertiser |
| on web pages they own to earn income. | | | | need to pay upon clicking the banner the visitor must |
| CPM = Cost per thousand. Why not call it CPT then? | | | | complete a specified action. This type of advertising |
| The M is the roman numeral for 1000. A thousand | | | | will cost the most for an advertiser as it is guaranteed |
| what? Banner impressions. As an advertiser this | | | | results. |
| method can quickly cost a lot for little results. You will | | | | Depending on your situation and location of the ads will |
| want to watch your statistics to make sure you are | | | | determine which is best for you. It would be wise to try |
| receiving clicks on the banner. As a publisher this | | | | all three types and calculate which one gives the best |
| method can bring in a lot of income if your have high | | | | results. |