| CPA or "Cost Per Action" marketing has been all the | | | | 2. TARGET THE RIGHT DEMOGRAPHIC |
| rage over the last few years. With the explosion of | | | | Now that you have your offers you want to promote, |
| high traffic websites comes the marketing opportunity | | | | the next thing to do is drive the right kind of traffic to it. |
| for some clever internet marketers. Many of these | | | | Traffic is king. Without traffic, you will not make the big |
| marketers are now making BIG money with simple | | | | money. But you don't want just any kind of traffic, you |
| CPA offers on these high traffic websites or traffic | | | | want "targeted" traffic that fits the demographic |
| networks. | | | | criteria of your CPA offer. So do a demographic |
| So what is CPA marketing and what is a CPA | | | | search on a site like and with the URL of your CPA |
| "offer"? Well, it is simple. Every time a visitor takes | | | | offer. Make note of it. Then, locate traffic sources that |
| action on the offer (this could be a simple email submit, | | | | will match this demographic information and start |
| zip code submit, filling out a simple form or buying a | | | | running some test campaigns on it. Try direct linking |
| product) a payout occurs to the person promoting the | | | | and also using a landing page to "presell" your offer. |
| offer as an affiliate. The range of pay can be from a | | | | You can use a simple HTML page or a blog. |
| few cents, to over $100+ per sale. | | | | 3. GO WIDE AND TEST |
| The types of CPA offers vary from games, health | | | | Now you have your offers and your traffic, the next |
| products, ringtones, "As Seen on TV" products and | | | | thing to do is test everything. Test your offers, test |
| more. There are many CPA companies online that | | | | your traffic sources and see what happens. Be sure |
| have these offers. To find them, just do a simple web | | | | to track everything so you know what is converting |
| search for "CPA networks" and you will find plenty of | | | | and from what traffic source! This is going to be your |
| them. | | | | key to success! So shoot wide with your campaigns |
| Now, as mentioned earlier, many of these marketers | | | | and let it run for a bit. |
| are making HUGE money everyday with CPA | | | | 4. OPTIMIZE AND SQUEEZE OUT A WINNER |
| campaigns. Some of these marketers profit over | | | | After some testing you will start to see winning |
| $1000 or more a day! | | | | campaigns begin to popup. They may not make profit |
| So what do they do? What CPA techniques and | | | | right away, but if you start to see conversions, this is a |
| secrets do they use? | | | | good sign. Ditch losing campaigns and offers and focus |
| I'm about to give you 5 methods or techniques | | | | on the ones that are getting some conversions. Then |
| marketers use to successfully make money in CPA | | | | take these winners and optimize, optimize and test |
| marketing... | | | | test test! Do this until you are in profit, then... |
| 1. PICK THE RIGHT CPA OFFER | | | | 5. SCALE UP AND GO BIG! |
| Once you are with a good CPA network, it is time to | | | | Take that winning campaign and increase your traffic |
| find offers you want to promote. Many of the "big | | | | and go big! You know it converts, so now all you have |
| dog" marketers will go with products or CPA offers | | | | to do is scale up your traffic and watch your profits |
| that will pay out at least $5+ per action. A proven | | | | simply explode! This is how the "big dogs" do it. They |
| CPA offer that you know that converts is best. It is | | | | have several winning campaigns and they ramp up the |
| best to pick 1-3 offers in one niche, and test them. | | | | traffic to winning campaigns! |
| Don't pick too many offers to begin with...focus, focus, | | | | So now, take action and get out there are start testing |
| focus. | | | | offers! |