| If you are serious about making money from CPA | | | | create this Conversion Tracking code from your PPC |
| Offers then you need to track the Clicks and Leads. If | | | | Campaigns and then simply notify your Affiliate |
| you are not prepared to do this you will lose money | | | | Manager at the chosen CPA Network and they should |
| and your campaigns will simply not succeed. With | | | | be able to place your code on the success page of |
| tracking you will be able to monitor which of your CPA | | | | the CPA meaning once a Survey is completed the |
| Campaigns are working and which are not and then | | | | conversion is displayed in your PPC panel. |
| simply tweak them accordingly. | | | | Almost all CPA Networks allow you to create "Sub |
| I have been involved in internet marketing for the last | | | | ID's" to your Affiliate URLs for every unique URL. All |
| 10 years and can honestly say that if you do not track | | | | the major search engines will allow you to pass the |
| your marketing campaigns properly you will lose a lot | | | | keyword using dynamic keyword insertion. |
| of time and money. I currently run some very | | | | For example for Google and MSN, all you have to do |
| successful CPA marketing campaigns ranging from | | | | is append {keyword} to your Affiliate URL and you will |
| small to very large and some of which earn me in | | | | be able to track all your clicks by keyword. |
| excess of $20,000 a month. | | | | Example: |
| You must track everything such as: | | | | For Yahoo, you have to turn on a feature in your |
| * Traffic Source | | | | account for tracking and Yahoo will automatically pass |
| * Ad Groups | | | | the keyword to the CPA Network. You can pass a |
| * Keywords | | | | keyword in Yahoo using the token "OVKEY". |
| * Ad Variations (CTR and Conversions) | | | | You can easily pass this Token using the following |
| * Type of Ad ( Text vs Image) | | | | PHP Script: @$_GET['OVKEY'];? |
| * CPA Offers | | | | You can check your CPA Affiliate Account and see |
| * Landing Pages | | | | what keywords have converted in the "subid" reports |
| If you are promoting a CPA offer with PPC (like I | | | | area. |
| mostly do) then the most important thing you need to | | | | I can't emphasize enough the importance of Tracking. It |
| be tracking are the Keywords that you are using in | | | | allows you to quickly identify which keywords are |
| your Campaigns. | | | | triggering the leads and then you can simply |
| All major Pay Per Click search engines support | | | | concentrate on those keywords in your Campaigns. |
| Conversion Tracking down to keyword level. You can | | | | |