| There is a lot of money to be made from CPA | | | | than its competitor and overall you may earn more |
| Marketing, but there is also a dark side that many | | | | promoting a Survey with a lesser payout as you will |
| people do not know about or maybe refuse to believe. | | | | not be shaved as much. |
| The problem with the CPA industry is that it can be | | | | I have seen virtually identical CPA Offers on different |
| very unethical. There is no formal governing | | | | networks perform very differently using the exact |
| organization to regulate the industry. | | | | same Marketing Campaigns which means a blatent |
| There are essentially three distinct groups that make | | | | shaving of leads. |
| up the relationship of CPA: | | | | An Advertiser can also shave leads by ensuring that a |
| * Advertisers | | | | CPA Networks Pixel is not triggered at certain times. |
| * Publishers (Affiliates) | | | | A pixel is either JavaScript or an image tag that when |
| * Cost Per Action Networks | | | | triggered reports back to the Network that a lead has |
| A CPA Network works as a middleman between | | | | been generated. |
| advertisers and publishers. The problem starts when | | | | "Why wouldn't an Advertiser Shave Leads? It Saves |
| one of these decides to cheat the others. | | | | them Money!" |
| Let Me Explain: | | | | The CPA Industry has already gained the attention of |
| If you visit some Forums (usually Black Hat related) | | | | the FTC and the Attorney Generals of many States. |
| you will find many Affiliates showing other Affiliates | | | | Look at the whole recent "ringtones" fiasco that had |
| how to cheat leads out of both the CPA Networks | | | | some CPA Networks paying out as much as $1million |
| and its Advertisers. | | | | to settle lawsuits related to false "free ringtone" |
| There are many ways to fool or force someone to | | | | marketing. |
| complete a CPA Offer that is not only dishonest but | | | | Most Email Submit Offers put the prospect through |
| also illegal. Trying to cheat leads from a CPA Network | | | | co-registration hell by sending many spam related |
| would get you banned or even worse Blacklisted from | | | | Emails trying to get them to pay for something making |
| the industry. | | | | the users email account useless because of all the |
| The Direct Track Platform allows all of the CPA | | | | Spam. |
| Networks using their System to post their Banned | | | | Have you ever read the small print on some of these |
| Members for all to see. So if you get banned from one | | | | free offers that require an email address? They |
| network which uses this Direct Track Platform, you | | | | usually require the participant to fill out three gold |
| may have difficulty getting signed up to other CPA | | | | offers, two silver offers, two bronze offers and then |
| Networks because your reputation will be known. | | | | refer five family members to do the same before they |
| The harsh reality is when these Affiliates cheat the | | | | can get the free prize. |
| CPA Networks this affects other Publishers by a | | | | "The Small Print is Small for a reason!" |
| reduced Payout or a higher scrub level (the process of | | | | Advertisers can also refuse to pay the CPA |
| where leads are reversed). | | | | Networks for Leads generated which may result in |
| When you join a CPA Network you are essentially | | | | you not getting payed. If you read the "Terms and |
| putting all your trust into that Network and its tracking | | | | Conditions" of the majority of Networks, they indicate |
| system to pay 100% for all the Leads generated. | | | | that if they are not payed by the Advertiser then you |
| Unfortunately this is not always the case... | | | | will not be payed. |
| A lot of CPA Networks will shave off leads to ensure | | | | Stick to the Bigger Networks as they can afford to |
| that their Profit Levels are kept to a maximum. Most | | | | pay you out of their own pockets if an Advertiser |
| Affiliates do not realize that most of the Cost Per | | | | refuses payment. |
| Action Networks using the Direct Track Platform have | | | | There are actually CPA Networks who cheat their |
| a built in feature for shaving leads. | | | | Affiliates by setting up Similar Landing Pages to yours |
| This Feature can be set at what ever level they like. | | | | if they are converting. These CPA Networks have |
| For example, they may set it at 10% for a certain | | | | their own in-house Search Team so you are basically |
| CPA Offer meaning the Affiliate will not get credit for | | | | showing them what is working for you so they can |
| every 10th Lead. This is how some Networks pay | | | | implement their own and rip you off. |
| higher than others because they can afford to by | | | | Don't get too close to your Affiliate Manager: |
| shaving leads. | | | | Think about it! If you are making $100,000 a Month on a |
| This next bit is important: | | | | CPA Network and you have shown your Affiliate |
| In order to ensure you get credit for the Leads you | | | | Manager your Campaigns then they will be more than |
| generate by your Offers you must Split Test Different | | | | tempted to steal your ideas and make their own |
| Networks with similar or identical Offers. If one CPA | | | | money, after all the CPA Network will not be paying |
| Network offers a higher payout than the other for a | | | | them anywhere near as much as you are earning. |
| specific Offer it may mean they shave more often | | | | |