| The Basics of CPA (Cost per Action) Business | | | | Advertisers recognize that your success is their |
| Introduction | | | | success and so a vast majority of them will provide |
| You have dabbled with the idea of internet marketing. | | | | quality banners or other type of media to attract the |
| Maybe you have launched an ecommerce store or | | | | eye of your reader. If that fancy looking ad is placed |
| other site and just aren’t seeing the results you | | | | within your site, it greatly increases the value viewers |
| envisioned. Tired of reading about all the ways | | | | affix to your site and your brand. |
| everybody else is padding their pockets on the net. | | | | So What Does it All Mean for YOU |
| You’ve heard of CPA before but just aren’t | | | | This information is all provided so you can make an |
| totally sure what it is all about. | | | | informed decision about CPA. If this sounds like |
| That is what this report is here to tell you. This guide | | | | something you would like to do, it is definitely within |
| covers all the basics of CPA. What it is, how it works, | | | | your reach. You have a variety of options when it |
| why people use it and most importantly, how it can | | | | comes to CPA. Most vendors will only accept those |
| MAKE YOU MONEY. | | | | affiliates with their own personal site, or team of sites. |
| Consider this your easy, step by step, hand holding | | | | Of course, you are well compensated for your work. |
| guide to CPA. Knowledge is power, and that is what | | | | If, on the other hand you would rather try a different |
| this guide is all about. | | | | avenue for your online marketing you are free to do |
| The Basics | | | | that as well. |
| You can’t do anything online without knowing what | | | | Some people simply scour forums, blogs and message |
| you are talking about. This section breaks downthe | | | | boards related to the product being sold. That is a lot |
| “who”, “what”, “where” and | | | | more work and likely, a lot less return. However, this is |
| “why” of CPA. | | | | like any other internet business you run. It is yours to do |
| Definition | | | | as you wish. |
| The simplest definition for CPA is Cost Per Action. | | | | Another great way to build an affiliate following is to |
| This is when an advertiser pays another person Every | | | | gather a group of people to build sites and promote |
| time a desired action occurs. For example, a very | | | | that way. You can even go to the affiliate network as |
| common action is a sale. So each time the advertiser | | | | a team ready to work on their behalf. |
| receives a sale; he pays the individual who brought him | | | | Oftentimes this is something they respond to very well! |
| that sale. Another action can be the filling out of a | | | | Other times they prefer only individual affiliates. There |
| form. The action can be anything an advertiser wants, | | | | is a list of affiliate networks at the bottom of this |
| that chosen action is what the “cost” is based | | | | report for you to pick and choose the ones you like. |
| on. We will go over later the different ways a person | | | | Many people go with more than one affiliate network. |
| can bring the sale or action to the advertiser. The | | | | A few key points to look at when signing up for an |
| person who brings the action is called an affiliate. | | | | affiliate program. |
| Role of CPA in Internet Marketing (IM) | | | | Ï Look past the commission rates, some have other |
| It seems everybody under the sun is on the net these | | | | incentives that are very lucrative. |
| days. And each and every person is trying to make | | | | Ï Make sure to pay attention to payout schedule. |
| money, just like you. When a person opens a website | | | | Some offer Net- 15, meaning they pay within 15 days |
| they can sell physical or virtual products. | | | | of the sale, others are much longer. Some hold your |
| They can spend thousands of dollars on the perfect | | | | first check for a long time or even wait until it hits a |
| web design, the coolest graphics, content and | | | | certain point before paying out. Still others pay monthly |
| inventory. They can have the best product around, but | | | | or bimonthly. |
| nobody knows the site exists. Or if they do, they | | | | Ï Look over categories before you sign up. |
| haven’t been compelled to give their information or | | | | Especially if you have a very select niche site, they |
| to make a purchase. That is where CPA comes in. An | | | | may or may not offer something for you. It’s good |
| advertiser “hires” affiliates to bring him those | | | | to have a variety of options for your site. |
| sales or actions. Those affiliates are paid a | | | | Ï Don’t limit yourself or your paycheck with your |
| commission. The commission is based strictly on the | | | | lack of knowledge. Learn to promote your site on |
| CPA. | | | | internet marketing forums. More traffic to your site |
| Different Types of CPA | | | | means more traffic to your link and then a bigger |
| As discussed earlier, there are many different types of | | | | payday to you. Remember that to sell your affiliate |
| CPAs. The most common is the Cost Per Sale. | | | | products you have to sell your site. So go out there |
| Every person who sells online wants their product | | | | and sell it! |
| purchased. When the purchase occurs, the affiliate | | | | Where to Find CPA networks |
| gets a percentage of the sale price. Some | | | | So where do you find these mega deals that you can |
| webmasters use affiliates to get lengthy forms filled | | | | use to boost your credibility and pad your back |
| out. | | | | pocket? There are plenty of places. Here a few to |
| This is also a CPA though it typically pays less. In that | | | | choose from: |
| situation, an affiliate commission would be based a flat | | | | Max Bounty (maxbounty.com) |
| fee per action, since no money was involved. | | | | This site was started by two affiliates. That means |
| How Vendors/ Webmasters use CPA | | | | they know what it is like be an affiliate and appreciate |
| At this point you might be asking yourself how this | | | | all the work involved on your end. They have a lot of |
| benefits both parties. As an affiliate you receive a | | | | high commission payouts. They even launched a new |
| commission and the advertiser gets a sale. You would | | | | performance bonus plan where you can qualify for a |
| likely not make a commission if you didn’t have a | | | | $1000 bonus after three months of great revenues. |
| product and the advertiser is likely not to have a sale if | | | | This bonus is only open to newbies. So learn fast and |
| you hadn’t brought in the costumer. | | | | get that extra money! |
| What about getting forms filled out? That’s also as | | | | (Xy7.com) |
| an action worth a commission. The internet has been | | | | This site launched under a different name |
| around long enough for even the most novice | | | | (ROIdealsdaily.com) seven years ago. It is run by |
| searcher to know that their e-mail address is a | | | | “super affiliates” and is known for great |
| magnet for spam. Due to this issue, many people | | | | costumer service. They have a simple and |
| dislike giving away their information. For the | | | | straightforward set up to get you making money |
| webmaster the right form questions can guide their | | | | quickly. |
| next marketing campaign. Based on the answers to | | | | Neverblue (neverblue.com/) |
| those questions, the webmaster can either strategize | | | | Neverblue offers quick payouts and great resources |
| his next site or even simply use the information within | | | | for people serious about affiliate marketing. |
| the form to promote his next product. | | | | They have a _client service_ which helps you build |
| Another way webmasters/advertisers use CPA is to | | | | your business every day. They also have fantastic |
| retrieve the person’s information through a discount | | | | media to put on your site and have some very large, |
| price drive. This is particularly common with ebook | | | | name brand affiliates to make your site look |
| sales. As an affiliate you sell a person’s ebook and | | | | professional. |
| maybe they give you a hefty commission, possibly | | | | COPEAC (copeac.com) |
| even 100% of the sale. In this case you know that the | | | | Easily one of the most high tech affiliate networks, |
| sale itself is not important, as the advertiser is making | | | | COPEAC is linked into the changing digital world. |
| no money. | | | | You can check your stats from your phone and are |
| So what is he getting in return in that situation? He is | | | | provided all sorts of direction for social media. Well |
| getting the names and personal information of the | | | | connected to Affiliate Summit, a leading blog and |
| purchasers. To him, that is more important in the long | | | | company about affiliate marketing. |
| run than the short term money from the sale. Think | | | | FluxAdvertising (fluxads.com) |
| about it, he not only has their e-mail addresses for | | | | This is a great place for established affiliates that may |
| future marketing campaigns, but it also promotes his | | | | or may not need some extra hand holding. Flux |
| brand name. It’s a win-win for everybody. You get | | | | specializes in teaming up the perfect product with the |
| a nice commission, he gets to increase his mailing list. | | | | perfect media and affiliate. |
| How Affiliates Use CPA | | | | Hydra (hydranetwork.com) |
| There are a variety of ways for you to use CPA for | | | | Based out of Beverly Hills, Hydra is a very elite type of |
| your benefit. We will go into more detail later about | | | | affiliate network. They provide a rewards program |
| exactly how to make money with CPA but for now, | | | | and other perks to their top performing affiliates. They |
| let’s focus on how you can use it for your benefit | | | | also have a great track record for costumer service. |
| beyond making money. | | | | Rocket Profit (rocketprofit.com) |
| If you choose to build a site, you can establish yourself | | | | This is a very stable company that is actually listed on |
| within a niche by promoting related CPA deals. | | | | NASDAQ. Like most other top companies they have |
| For example, if you run a dating site you would have | | | | plenty of unique offers and great payouts. |
| links to books on relationships. Depending on whom the | | | | Azoogle (azoogleads.com) |
| advertiser you are promoting is this can add to your | | | | This is a great source of international campaigns. They |
| credibility. You’ve written articles, you’ve linked | | | | provide wonderful costumer service and top notch |
| to your other sites and you have a plug-in for Amazon | | | | payouts. The application process is rigorous but well |
| running across the top of your page. To the average | | | | worth it if you get in. |
| internet user that translates in their mind to “this guy | | | | ClixGalore (clixgalore.com) |
| has arrived” or “this person is teamed up with | | | | Likely one of the most well known affiliate networks |
| Amazon” both wonderful messages to send out to | | | | for CPA, this is a first stop for many when looking for |
| your site viewers. Never underestimate the power of | | | | new work. Conveniently paid through PayPal in your |
| credibility with internet marketing. It can truly make or | | | | countries_ currency. They service campaigns in US, |
| break you as an affiliate. | | | | Britain, Japan, Australia and New Zealand. |