Talented Accountants - How to Add Value For Clients Using More Than Just Numbers

It has never been more important than now toThe head of audit at a national bank identified that one
manage money in organisations of every shape, sizeof his key talents was being able to bring harmony to
and type. Whether in large corporations, privatepotentially awkward situations. He used this in his role
businesses, not-for-profit or public sectors, today theas an auditor to help bank managers see the positive
money really counts (if you'll forgive the pun).benefits of managing risk. He was also a great
Enter the accountant, the talented professional whocommunicator. However, until examining his talents
understands how money works, how to make theclosely in a coaching environment, he had only used
numbers add up and how to spot opportunities forthese talents in one-to-one situations. Realising the
greater financial efficiency. We tend to think of thesepotential benefits, he determined to bring groups of
professionals as being out of the same mould, doingmanagers together in workshops to explore the
jobs that are variations on a theme. The truth is that,positive side of risk management and truly equip them
like their colleagues in all other professions, accountantsto reduce the losses the bank was experiencing. Such
can be as different from each other as chalk andan investment had the potential to save millions of
cheese. Each is a unique individual with a special set ofdollars of losses.
skills and if organisations treat them the clones theyIn a debt management organisation, one of the financial
are missing the opportunity to add significant value.managers identified that she had a special talent for
The secret to unlocking the potential in any accountanthelping people through change. She saw this as a
lies in a philosophy known as talent liberation, defineduseful talent but had never taken the trouble to value it.
as:In a workshop with her colleagues she offered her
Organisations reach prime performance when theytalent as a case study for valuation. Her colleagues
recognise, value, develop and use the unique talents offirst asked for an example of where she had used her
all their people in the delivery of their objectives.talent and she offered a situation where she had
The start and the end parts of the above statementhelped a key project team member to embrace a
are "givens" in today's workplaces. Every organisationchange that was essential to the delivery of a new
worth its salt wants to be as good as it can be and tosystem. Her colleagues agreed that her efforts had
deliver the objectives set out in the strategic plan. It isspeeded delivery by three months and that also the
the middle bit that is interesting, the notion that we mustsystem was worth £10m per annum to the
somehow recognise, value, develop and use thebottom line in operation. Thus the value this manager
unique talents of everyone in order to be the best.had added from a few hours' work was a massive
We might assume that the talent which accountants£2.5m. She described her response to this
bring to the workplace is accountancy. Well of course,insight as "gobsmacked". She had never dreamt that
this is true but it's only a very small part of the picture.her intervention with her talent was so valuable. This
Within the scope of accountancy work there arecaused her to explore ways of using her talent across
many other talents that are required in varyingthe business for any tricky change initiatives.
degrees: presentation (on paper and by voice),One way of exploring talents as a team is to think
problem solving, negotiation, relationship building, salesoutside the box. When Kennedy described his space
techniques, creativity, vision, strategic thinking, listening,programme mission to put a man on the moon (and
empathy and so on.bring him back safely) he started with the end in mind.
If you're reading this as an accountant, exactly whatYour team can do the same. What is it that those
sort of an accountant are you? Have you taken timewho use your accountancy services need? Clearly it's
out to recognise your talents? Do you really knowmuch, much more than processing numbers. They
how your talents add value to your business or toprobably want access to new methods, proactive
your clients? Do you focus your personal developmentproblem solving and guidance when they're doing the
on your talents or are you obsessed with improving inwrong thing. Of course the best way to please clients
your areas of weakness? And have you identified the(internal and external) is to ask them questions such
actions you must take to make the most of youras:
talents?
Mastering talent liberation in this way is the first step to1. What do expect from us?
a fulfilling career. The second step is being able to help2. Where do we sometimes delight you?
those around you to recognise, value, develop and use3. Where do we sometimes let you down?
their talents and the third step is being able to putThese three questions will really inform the talents
these pieces of the talent jigsaw together in the formrequired for a more successful future. The team can
of great teamwork.take stock of their talents against this requirement and
To show how profound our auxiliary talents can be,agree who should do what. They can also determine
here are a couple of true case studies from thewhether there are any talent gaps that need to be
banking world that you may be able to relate to.addressed in order to make the team complete.