| Small Business Accountants Are Your Most Trusted | | | | care about their clients as people and have a range of |
| Advisor and Confidant | | | | experiences with other successful companies will help |
| Often business owners find themselves investing in the | | | | them see the alternatives that are often right there in |
| wrong people - the wrong employees, the wrong | | | | front of them. |
| vendors, the wrong business to business relationships, | | | | These small business accountants have a larger view |
| over and over again. They know something is missing, | | | | point and their courage in sharing it with you, helping |
| something is not right but they either do not have the | | | | you see the up side and the down side of doing what |
| courage or the time and energy to step back and take | | | | you've been doing or considering alternatives - can |
| an objective look at what's going on - and then doing | | | | mean the difference between realizing your |
| something about it. | | | | organization's potential or not. |
| Our small business accountants have an opportunity to | | | | Don't be one of those business owners who keeps |
| help here, if they will, by becoming that voice of reason | | | | their business accountants in the dark. Don't make the |
| that says, "wait a minute - is this someone you want | | | | mistake of thinking that your company's issues, |
| to be involved with, or not" making us take a look at | | | | challenges, and opportunities are unlike all the others. |
| the potential outcomes that result from the | | | | The opposite is true. Business accountants naturally |
| sub-optimized situations and people we so easily get | | | | understand the financial implications of every decision |
| involved with. | | | | you make - whether you make it on purpose or by |
| A small business accountant who is actively acting as | | | | default. |
| more than just a number cruncher will look at a | | | | Beyond their understanding of tax and regulatory |
| situation - something we've been doing that has never | | | | compliance - those things we are likely to think of first |
| delivered the results we were expecting and remind | | | | to describe the accountant's role, they are like a GP - |
| us that doing the same things with the same people | | | | the doctor who knows something about everything - |
| over and over again and expecting a different result is | | | | when it comes to you and your business. |
| madness - insanity. | | | | Imagine if you will that every time anyone was |
| Successful business owners focus on doing what's | | | | operated on - whether it be a gall bladder operation or |
| working over and over and over again. If something is | | | | kidney stones, the organs were in different places. The |
| working OK, not perfectly but alright - they are likely to | | | | heart was sometimes here sometimes around there |
| let it go, rather that taking the time to change it. Small | | | | and the lungs were never in the same place twice. I |
| business accountants looking out for their best | | | | bet medical progress would be severely limited to a |
| interests beyond just preparing the tax returns will call | | | | one-off process, every time it was a guess, not a |
| them on it. | | | | procedure. |
| It is amazing to me that with the universe of choices | | | | Business is like that and small business accountants |
| available today some business owners will choose a | | | | see more ways of doing things in a year than a |
| tiny narrow approach to solving a problem and then | | | | successful business owner will see in a lifetime. And |
| concentrating on it. Their accountant who is their | | | | every time they see something done successfully in |
| advisor and sounding board - someone with a wider | | | | one company they become instantly aware of how it |
| understanding of the possibilities and the courage of | | | | can be used again and again in others - like yours. |
| their convictions, may just be able to open their eyes | | | | Successful business accountants understand the "rinse |
| to a different, more profitable, approach to the situation. | | | | and repeat" process - using what works again and |
| Each business owners is unique - some bring to their | | | | again. If their relationship with you is that of a confidant |
| decision making a narrow minded viewpoint perhaps | | | | they will keep you from falling into the holes that seem |
| from the founders of the company. Some simply have | | | | to be everywhere. |
| little or no imagination, while others are under financial | | | | Small business accountants, those who are your |
| pressure and are afraid to take a chance on a | | | | advisors and friends, will also help you understand the |
| different approach to the solution. | | | | "theory or holes" which says, "when you find yourself |
| This narrow vision, fear of change, leads to the | | | | in a hole, stop digging" - so you won't waste the time, |
| sameness of ideas even when they don't work. They | | | | energy, and money normally associated with the |
| concentrate on their limited vision - without ever | | | | mistakes business owners - even successful ones, |
| considering the possibility of a better way. Small | | | | make. |
| business accountants who understand the person, | | | | |