| Small CPA firms and single owner accountancy firms | | | | professional image. As a CPA you can use |
| face some unique challenges when trying to build | | | | promotional products for: |
| business. Your income is dependent on your client list, | | | | - client prospecting |
| and your client list is dependent on your ability to sell | | | | - upselling your current clients |
| yourself and your services to your potential customers | | | | - delivering information to new and existing clients |
| â but your professional image precludes many | | | | - introducing yourself to new businesses |
| of the traditional venues for advertising. Promotional | | | | - building name recognition |
| products offer a unique, low-key way of marketing | | | | Here are some specific suggestions for ways to use |
| your professional expertise without compromising your | | | | promotional products for each of the above ends. |