| Another way to find private lenders who will be | | | | currently receiving a low rate of return on investment. |
| interested in investing in your real estate deal is to | | | | Offer some information from your profile and some of |
| market real estate investment services to accountants | | | | the past successful investments you have |
| and financial advisors. Due to the current economic | | | | accomplished with other clients. |
| downturn, you will find that most accountant and | | | | Include suggestions to the accountant and financial |
| financial advisors would be interested in offering their | | | | planner as to how they can present the opportunity to |
| clients an investment with the highest rate of return. If | | | | their client. This also demonstrates your knowledge |
| you can be competitive in offering a high rate of return | | | | and expertise in real estate investment and how your |
| on investment, this will open up a host of opportunities | | | | offer can specifically benefit the client. Perhaps also |
| for finding private lenders. | | | | include information about an upcoming seminar you are |
| How Can I Find Accountants and Financial Advisors? | | | | providing and invite the potential client to contact you |
| You can find a lot of accountants and financial | | | | directly for further information on the investment |
| advisors by using techniques from the direct response | | | | opportunity. |
| marketing component of your real estate investment | | | | - Make a Phone Call: Once you obtain a list of |
| marketing plan. | | | | accountant and financial advisors, start making phone |
| - Obtain a Mailing List: Go out and obtain a mailing list of | | | | calls to them. Do not waste their time and go on and |
| every accountant and financial advisor in your area | | | | on about the history of your real estate investment |
| just as you would obtain a mailing list for a direct | | | | business. Simply provide them with the information |
| response marketing campaign for real estate | | | | about what you do and what you have accomplished, |
| investments. You can use list brokers such as InfoUSA | | | | almost similar to what you do with an elevator speech. |
| and MelissaData which are fairly inexpensive and will | | | | Include some events such as a seminar you will be |
| cost you about 10 cents per name. | | | | doing that is coming up soon or offer some free |
| - Create a Postcard: Write a letter or create a | | | | information. Who knows, if you are professional and |
| postcard that contains an offer for clients to invest | | | | charismatic on the telephone, perhaps the accountant |
| and receive a higher rate of return on their investment | | | | or financial planner themselves may be interested in |
| than what they are receiving through current | | | | investing in your real estate deal. |
| investments. Your offer should be a higher rate of | | | | - Offer to Do A Free Presentation: If you have a |
| return than an ROI on the current market. Create a line | | | | group of accountants and financial advisors who have |
| on the postcard that prompts a call to action for the | | | | multiple clients interested, offer to do a free |
| client to get in touch with you. | | | | presentation to encourage people to invest with you. |
| - Create a Letter: Create a letter with an attention | | | | Even if it is only a few people, remember that it is a |
| grabbing headline and then present your offer. Talk | | | | numbers game and that word of mouth advertising |
| about news in the current marketplace and how your | | | | can be very powerful. |
| offer could provide the solution for clients that are | | | | |