| Pay per click or PPC as it is more commonly known, | | | | one that you believe your readers or visitors are most |
| simply means that someone or some business will pay | | | | likely to be interested in. If you don't do this, then you |
| you the web master for any click their ad receives | | | | limit your being paid anything to virtually not getting paid |
| from off your website. | | | | at all. It is in your own interests to choose wisely. |
| What this means is that if you place a given piece of | | | | If at some point you find that you have picked |
| code onto one or more of your web pages and it is | | | | incorrectly or wrongly then you are not 'stuck with it'. |
| an ad for something or for some company | | | | You can remove the ad from off your website or blog |
| somewhere who is looking to get new subscribers or | | | | and pick another offer to run with. I do highly suggest |
| to take a free trial of something or to do any number | | | | though that you only have one offer at a time up on |
| of required previously stated actions, that advertiser | | | | your site simply because if you give a visitor too much |
| will pay you the webmaster for that click/action. | | | | choice they shy away and make none. You will have |
| This type of advertising is called CPA. This stands for | | | | simply overloaded them with too much information. |
| Cost Per Action or Cost Per Acquisition. These type | | | | Once you have found a good CPA advertiser and |
| of advertisers will pay you whatever they decide it is | | | | they are paying as agreed and their ad is converting |
| worth to them to get more subscribers or sales. | | | | well with a lot of clicks taking the required action, then |
| The action someone is required to take is already | | | | why not add more websites for them using different |
| pre-determined and in the terms of service before you | | | | keywords? I suggest that you don't build a "link wheel" |
| place the ad onto a website or blog site so you have | | | | for them as this will likely incur some "google wrath" |
| a choice as to which offer from any CPA advertiser | | | | and you don't want to upset the apple cart. |
| you want to accept. You can pick from any number | | | | The other suggestion from me is to write heaps and |
| of advertisers in the same industry to suit your content | | | | heaps of good articles and drive more traffic to what |
| in your website or blog and you will obviously pick the | | | | you have already found to convert well. |