Nine Reasons Why Potential Clients Should Hire Your Bookkeeping Service

My least favorite thing is 'selling' my services tothis information is based on your day-to-day record
potential new clients. It makes me uncomfortable. Thenkeeping.
a few years ago, Beth my business coach said, "Linda,#5 Reason for Retaining Bookkeeping Services:
why not describe the reasons why someone needsPrepare a Budget
good bookkeeping? Talk about that during your initialAll businesses should use budgets for planning
meeting." I was skeptical; I didn't believe it would work.purposes. Budgets keep businesses on track by
She encouraged me to try the approach at my nextforecasting cash needs and controlling expenditures.
meeting with a potential bookkeeping business client.When companies seek financing, bankers or
Well, I did, and much to my surprise her bookkeepingprospective investors look for budgets as evidence of
business advice worked! Not only did that client hireplanning and stability.
me, but also referred me to two colleagues. The#6 Reason for Retaining Bookkeeping Services:
approach I used - and still use - is simply to explainPrepare Your Income Tax Return
why it is so important to have good records.No matter what your business entity, you must file an
Here are nine reasons why it's important forincome tax return and pay income taxes. With good
businesses to have good financial record keepingrecords, preparing an accurate tax return will be easier
systems. Use one, two or all of them with your nextand filing will more likely be done on time. Poor record
potential new client. Whether your potential client iskeeping may result in underpayment or overpayment
devising or revising their bookkeeping routine, remindof your taxes. If your CPA prepares your tax return,
them that the purpose of your bookkeeping business ispoor records could result in higher accounting costs.
to help them manage their business tasks.#7 Reason for Retaining Bookkeeping Services:
#1 Reason for Retaining Bookkeeping Services:Comply with Federal and State Payroll Tax Rules
Monitor the Financial Success or Failure of YourIf you have employees, you are aware of the myriad
Businessof rules and regulations relating to payroll taxes. Payroll
It's hard to know where you are going if you don'ttax must be deposited according to strict deadlines.
know where you've been. The same is true with yourLate payments of payroll taxes result in severe
business - it's hard to know how your business is doingpenalties, including jail time!
without a clear financial picture. A good financialPayroll tax returns must be filed quarterly, and must
system provides answers to the questions: Am Ireconcile with payroll deposits made during the quarter.
making money? Are sales increasing? How doAt year end, you're required to give employees and
expenditures compare to sales?the government W-2 forms, which must agree with
#2 Reason for Retaining Bookkeeping Services:your quarterly payroll returns. Sound bookkeeping
Provides the Information You Need to Make Decisionspractices, even if you use a payroll processor, will
Evaluating financial consequences should be part ofmake compliance with payroll rules easy. Poor records
every business decision. Without accurate records andwill make it impossible.
financial information, it's difficult to forecast the impact#8 Reason for Retaining Bookkeeping Services:
of any given course of action. For example, financialSubmit Sales Taxes
information gives insight as to whether or not it pays toIf you collect sales tax, good records make it easy for
hire another salesperson. Accurate records reveal theyou to compute the tax due and prepare the required
profitability of any line item.reports. Sales tax must be deposited according to
#3 Reason for Retaining Bookkeeping Services:strict deadlines. Late payment of sales taxes can
Obtain Bank Financingresult in severe and unnecessary penalties and
The best time to seek financing is when you don'tinterest.
need it. The bank will want to see your income#9 Reason for Retaining Bookkeeping Services:
statement, balance sheet and tax returns for the mostDistribute Profits
current and prior years, as well as projectedIf your business is a partnership, you will need good
statements showing the impact of the requested loan.records to determine the correct amount of profits to
#4 Reason for Retaining Bookkeeping Services:distribute to each partner. If you're operating as a
Obtain Other Sources of Capitalcorporation, profits that you'll be paying out as
If your business has reached the point where youdividends to the shareholders must be determined.
need to take in a partner or investor, any prospectiveI encourage you to try this approach. It's one of the
associate will want to become intimately familiar withbest pieces of bookkeeping business advice that I can
your financial picture. Suppliers and other creditors maypass onto you.
also ask for certain financial records. The source of