| One of the best ways to monetize a web site, and | | | | affiliate's job is nearly complete. |
| among the least known, is lead generation, which is | | | | The next step is for the site visitor to fill out a form |
| actually a highly lucrative form of affiliate marketing, but | | | | requesting some sort of information. Keep in mind, this |
| is used by relatively few online marketers. | | | | does not entail the visitor getting out his or her wallet, |
| Here's how lead generation works. Listen up - this | | | | or making a decision to spend any money. |
| information is golden! | | | | All it entails is that the visitor *request free information* |
| Monetizing a website by becoming a CPA affiliate is | | | | and give his or her name and email address, and |
| very, very simple. You sign up with one of the 50 or | | | | perhaps a physical address. |
| so CPA Networks that are available online, drive traffic | | | | You, as the CPA affiliate, get paid *even though your |
| to the custom landing pages they provide, and get paid | | | | site visitor has yet to buy anything*. You are getting |
| whenever a site visitor fills out and submits a form. | | | | paid for a LEAD, not a sale. |
| That is really all there is to it. | | | | Many people have no idea how huge and lucrative |
| A CPA network is a clearing house that brings | | | | lead generation is, and not a clue the kind of money |
| advertisers and publishers together. The advertiser | | | | that certain businesses will pay for a good lead. Things |
| provides a custom landing page and form, pays the | | | | like mortgage and insurance leads, in particular, are |
| network commission for making it available to affiliates, | | | | very, very valuable, as are credit card leads. But even |
| and the affiliates in turn are paid for driving traffic and | | | | something as seemingly inexpensive as a cell phone |
| generating signups. | | | | ring tone can bring you a nice commission per lead. |
| CPA stands for "cost per action", and in this case, the | | | | Why? |
| action is the site visitor filling out the form. Compare this | | | | These lead purchasers are planning on maximizing the |
| to traditional affiliate marketing, and you will see the | | | | long-term value of a customer. In the case of a |
| beauty of it quickly. Done right, it isa much easier and | | | | mortgage, one lead can generate a commission of |
| more lucrative way to monetize a website. | | | | thousands of dollars to a mortgage broker. An |
| A traditional affiliate must acquire traffic, do a good job | | | | insurance or credit card account is worth recurring |
| of "pre-selling" the product, and send visitors on to the | | | | commissions potentially for many, many years. Even a |
| vendor site through an affiliate link, hoping to generate | | | | ring tone lead has a long-term value, since the vendor |
| something like 1% to 5% sales, which in turn is highly | | | | will continue to market to that person over and over |
| dependent on the quality of the vendor's sales letter | | | | again, selling them many times what it cost to acquire |
| and product. If the vendor does a poor job of selling on | | | | them as a customer. |
| the sales site, or has an over-priced or poorly received | | | | CPA is big, big business, and one of the best ways |
| product, the affiliate has spent a lot of time, and | | | | there is to monetize your web site. If you are looking |
| perhaps money, for very little return. | | | | for easy and lucrative ways to monetize a web site, |
| A CPA affiliate, on the other hand, has a much easier | | | | CPA affiliation could be your answer. To really do well |
| job of things. He or she must still acquire traffic, either | | | | at CPA, you need to learn how to use traffic |
| by paying for it, or by putting together a well-optimized | | | | generation methods like Google Adwords effectively, |
| site that gets good search engine placement for | | | | but in the long run, CPA is far easier and more |
| certain key words. At that point, however, the CPA | | | | lucrative than traditional affiliate marketing. |