| The term CPA does not only mean Certified Public | | | | leads, you may turn to an online broker called a CPA |
| Accountant. It can also mean Cost Per Action, or Cost | | | | network. He is the guy who will co-ordinate all the |
| Per Acquisition. This term is often used on the Internet | | | | activities, such as recruiting publishers to push your |
| to refer to a marketing system whereby advertisers | | | | consulting business. Now, people won't buy what they |
| of expensive goods and services such as law firms or | | | | don't know, so this broker will probably just get |
| business consultants pay other people to send them | | | | potential customers to fill out a form, sign up for a |
| qualified potential customers. Even if you have never | | | | newsletter, or even agree to receive a phone call from |
| seen this term before, you can be certain that there is | | | | you. The cost of that action is what you pay him for. |
| a business opportunity in it. We will get to that in a | | | | Now, let us take this to the next level. The broker, who |
| New York minute. | | | | operates the CPA network, will sub-contract this task |
| So, now that you know that CPA also means Cost | | | | to hundreds or thousands of other people. These are |
| per Acquisition or Cost per action, you may wonder | | | | the people who already have websites with relevant |
| what kind of action we are talking about. If you think | | | | visitors, or who are prepared to build these websites |
| like a consultant who is looking for clients of his | | | | or blogs, just for your business. As soon as Joe the |
| management consulting business, you many appreciate | | | | plumber comes by, looking to expand his business |
| that if the average customer spends $15,000 - $25,000 | | | | state-wide, or nation-wide, he gets an invitation to talk |
| for your services, you may have no problems paying a | | | | to you the consultant about expanding his plumbing |
| broker or website publisher, $10 - $25.00 per lead. Bear | | | | business. So Joe's information gets sent by the |
| in mind that not all leads will turn into actual business | | | | publisher to the broker, who passes this on to you Mr. |
| though there is still a business opportunity for you. | | | | Consultant. |
| Now, to get a consistent supply of these qualified | | | | |