| After you have started your bookkeeping business, | | | | Apart from the likelihood of giving out some of their |
| the next big challenge is to find customers for your | | | | work to you, sometimes they may refer you to their |
| services. There are many ways to advertise for a | | | | clients directly. |
| bookkeeping business. Some are more effective than | | | | Sales letter |
| the others. | | | | You can contact your local chamber of commerce so |
| Place an ad in the local community paper | | | | that to attach your sales letter when sending out their |
| You can always place a classified ad about your | | | | periodical magazines or newsletter to their members. |
| services in the local community paper. It is rather cost | | | | This method is sometimes quite effective and yet the |
| effective especially when you are just starting out. | | | | cost of advertising is very low compared to placing an |
| However, it is quite difficult to get clients particularly the | | | | ad in the national paper. |
| new one because the readership of this type of local | | | | Other ways of advertising for a bookkeeping business |
| paper is very small compared to national paper. | | | | includes giving talks to the public especially small |
| Set up a referral system with local accountants | | | | business owners and networking with business |
| It is quite effective to set up a referral system with | | | | members of local chamber of commerce. These two |
| your local accountants firm and other larger | | | | methods require you to invest a lot of your times |
| bookkeeping firm. It is likely that these firms can refer | | | | initially. But once you started, you are likely to see |
| their clients to you in particular during tax submission | | | | people start asking about your bookkeeping services. |
| season when they are unable cope with their work. | | | | |