| Tax season can be a common source of stress for | | | | Valentine’s Day– The month of love is a time |
| small business owners. It is at this point where tax | | | | for greeting cards. Tax planning companies can send |
| planning and preparation businesses can take | | | | them out to communicate thoughtful messages about |
| advantage of creative marketing tools to offer their | | | | securing their taxes early and avoiding the rush and |
| services and alleviate clients’ stress. An example | | | | the stress. |
| of this creative marketing tool is the use of greeting | | | | Welcome Greetings – Welcome greeting cards can |
| cards. Greeting cards can serve as an informal way | | | | be sent out to welcome small businesses who have |
| to remind clients of the tax filing deadline. By sending | | | | recently just opened around a local community. These |
| out personalized greeting cards, tax planning services | | | | cards can potentially serve as a creative promotional |
| can show genuine concern and follow-through for their | | | | tool that new business owners can use to refer tax |
| clients’ businesses. Greeting card marketing can | | | | planning service businesses to other small business |
| make use of a variety of designs to promote a tax | | | | contacts. |
| planning business. Below are some examples of | | | | These are just some of themes that tax planning |
| greeting card themes that can be used by tax planning | | | | services can use in creating greeting card marketing |
| services. | | | | campaigns. More themes can be used as designs are |
| Christmas– Tax planning companies can choose to | | | | endless and limited only by the imagination. Sending out |
| send out greeting cards to clients for Christmas. Not | | | | greeting cards not only reminds clients of important tax |
| only can they maintain solid client relations but also | | | | season events and dates to watch for but these |
| serve as invitations for upcoming holiday social | | | | materials also serve as promotional tools for |
| gatherings and trade events. | | | | expanding their client base and business network. |