| With all the new accounting regulations accountants | | | | they send out direct-mail marketing pieces during |
| are in high-demand and yet with that said how can | | | | non-peak off tax season times. |
| they get the best clientele that pays the most for their | | | | Direct-mail marketing is not very expensive and it is |
| services and is the least likely to cause an issue? Well | | | | quite effective and accounting agencies should send |
| some say it is a numbers game and if so it makes | | | | them out to all the high-net worth households and small |
| sense to have more high-end clients to deal with and | | | | businesses within a 15-mile radius. They should verify |
| then pick and choose. | | | | the zip codes and demographics when doing this. |
| But how does one get these choice clients to cherry | | | | When sending out to households it makes sense to |
| pick from? Well perhaps, a robust yet inexpensive | | | | send to higher net worth individual neighborhoods and |
| marketing and advertising program might do the trick. | | | | zip codes, because they have more money to spend |
| Let me explain; you see, direct-mail marketing and | | | | and need accountants more. Please consider this in |
| direct-mail marketing coupon packages work very | | | | 2006, as part of your marketing strategy to get new |
| good for accounting firms and it is recommended that | | | | business. |