| Low cost tax preparations services make their money | | | | It makes sense to get as many people in early as |
| on high volume business, but to achieve these high | | | | possible because as the tax season gets closer and |
| volumes they need two things; one, they need new | | | | closer there will not be a need to generate new |
| clients and two, they need those clients to tell friends | | | | business as there will be people waiting in line. It is |
| to generate some first class word-of-mouth | | | | recommended to send out direct-mail and direct-mail |
| advertising. But how can they get those first sets of | | | | marketing coupon packages to those areas within a |
| clients in the door to launch their business into orbit? | | | | 15-mile radius of the tax preparation service. |
| Well I believe that a robust yet inexpensive marketing | | | | Direct mail and direct-mail marketing coupon packages |
| and advertising program might do the trick. Let me | | | | work very good and the return on investment is |
| explain; you see, direct mail and direct-mail marketing | | | | significant, as many industry journals and industry |
| coupon packages for tax preparation services make | | | | associations report in annual surveys. If you own a tax |
| a lot of sense and they should be sent out twice | | | | preparation service perhaps you will consider all this in |
| before tax season starts. | | | | 2006. |