| For those of you seeking to get a custom designed | | | | created by an experienced and specialized CPA |
| CPA and accounting website, below are some | | | | website designer. |
| important tips that should be considered when building | | | | 4. The website should create a strong online presence. |
| the site. With the right set of ideas, the website also | | | | Also, it should be clever enough to turn your visitor into |
| becomes an effective marketing tool that will help the | | | | a client. Nevertheless, the text should not be about |
| company's business to improve. Listed below are | | | | how good the taglines are. Emphasize on how the |
| some important pointers that will help improve the | | | | website's services can actually help in putting across |
| quality, and add value to the site you want to be | | | | the CPA firm's strong points. |
| designed. This will help you turn visitors into clients. | | | | 5. After the CPA-specific website has been created, |
| Helpful tips for getting a CPA website or Accounting | | | | ask another CPA or accounting professional to go |
| website designed: | | | | through the site. Ask him/her to minutely scan through |
| 1.Your website is a CPA website. Make sure its textual | | | | all the content, CPA tools, services offered, etc. Make |
| content is not too flowery nor should it be too dry. It | | | | sure he remembers to highlight the good and the bad, |
| should connect with your target audience (those | | | | so that later you can delete or edit what is not |
| requiring CPA and accounting services), and it should | | | | required. |
| explain why your services are particularly best for | | | | 6. Remember that an accounting website is more |
| them. | | | | about figures and numbers and less about the latest |
| 2. Accounting sites are not just for the purpose of | | | | software etc. |
| looking good aesthetically, they also need to be | | | | 7. True professionals provide their customers with |
| user-friendly and easy to navigate. Do make sure that | | | | personalized business solutions and prompt guidance. |
| the design team you hire, has a good and competent | | | | Make sure you take no longer than 24 hours to revert |
| designers, as well as a skilled technical department. | | | | back to queries and questions. |
| 3. People go online seeking specialists to design their | | | | According to industry experts, the most outstanding |
| accounting and CPA websites. When you design the | | | | accounting websites have a conversion rate which is |
| site, make sure it has rich and compelling content in | | | | even lower than 100:1. Meaning, if you have 500 visitors |
| order to hold the visitor/potential client's interest. After | | | | a month, you might get a maximum of 5 clients. Don't |
| all, if the website does not have enough related | | | | lose hope, the main purpose of a having your business |
| content (tax strategies, relative help, FAQ etc.)then it | | | | online is to convert targeted traffic to clients. |
| will not be successful. Therefore, the website should | | | | Follow the rules above for happy and satisfied clients. |
| be clear, to the point, professional, and look like it was | | | | |