| CPA, cost per action, networks can be very profitable | | | | have a lot of publishers. As an advertiser, you take on |
| but you need to do some homework before you get | | | | a much higher financial risk than a publisher. |
| started with CPA networks. In essence, CPA | | | | It is also possible to start your own CPA network, |
| networks are all about lead generation. An advertiser | | | | becoming a network owner. This is nothing for |
| pays a publisher for every lead that the publisher | | | | beginners but a successful network can be very |
| generates. You can make money on three different | | | | profitable. Unfortunately, every dispute between |
| levels in CPA networking. | | | | advertisers and publishers becomes your responsibility |
| First, you can generate leads. This role is called CPA | | | | and you need to be able to attract good advertisers |
| publisher, sometimes also affiliate. You simply drive | | | | and publishers to your network. |
| traffic to a web page and get paid every time | | | | For most people, starting as publisher is the first step |
| someone signs up, in other words you do lead | | | | into CPA networks. While everyone can become a |
| generation. The main advantage compared with | | | | ClickBank affiliate, being accepted by CPA networks |
| traditional affiliate marketing is that you get paid even | | | | requires some preparations. Most CPA networks will |
| without making a sale. You can get paid if a prospect | | | | accept you as a publisher even if you don't have a |
| signs up for an email list, fills out an online form or mail | | | | website but you will have to answer some questions |
| address. This means that the conversion rate is much | | | | before you are accepted. As a publisher, you should |
| higher than in traditional affiliate marketing, which | | | | sign up with more than one network. But read the |
| requires a sale. | | | | guidelines for each network carefully. If you don't follow |
| The next level is to be a CPA advertiser, sometimes | | | | the rules, you may find that your account has been |
| called a marketer or seller. You have a product or | | | | terminated. Once accepted into a network, you focus |
| service and you are prepared to pay for leads. This | | | | on driving traffic to suitable offers and watch the |
| requires that you select a suitable CPA network. | | | | money coming in. Well, sometimes the money will |
| Generally you need to pay upfront, so you want to | | | | come in fast but you need to be able to drive traffic in |
| make sure that the network is financially solid and | | | | order to make big money. |