| A CPA Network is like a processing or clearing house | | | | the link provided on CPA affiliate website for the |
| which works as a bridge between the vendor of a | | | | landing webpage provided by the advertiser and fills up |
| product or service and its prospective customers | | | | the form placed by it and submits the same, the CPA |
| through it affiliates whom we can term CPA affiliates. | | | | affiliate gets paid for it. This means a CPA affiliate is |
| CPA or “Cost per Action” is an easy tool to | | | | getting paid for generating or provided a “lead” |
| earn money online. It is the best and an easy way by | | | | to an advertiser or vendor, whether or not such |
| which one can turn its website into a money making | | | | “lead” actually coverts into a sale. So, CPA in |
| device or in other words monetize its website. What | | | | effect can be termed a Lead Generation device for |
| one has to do for this is to become a CPA affiliate | | | | marketing a product or service. |
| with such a Network. There are number of such | | | | Thus a CPA Network can be defined as a platform |
| Networks available on the net, about 50, and one can | | | | for a vendor to an advertiser to place its products or |
| register with any of them. | | | | services on display e-way. These advertisements are |
| To clarify it further CPA is a network marketing | | | | directed to affiliate websites with a direct link for a |
| mechanism which involves three parties: a vendor or | | | | visitor to connect to the customized landing page |
| advertiser of a product or service; a Network on | | | | provided by the advertiser. Thus the advertiser gets |
| which the vendor places the advertisement along with | | | | a direct exposure to a huge market by paying |
| a form soliciting information about the prospective | | | | relatively much smaller cost as compared to tradition |
| customers; and you the CPA affiliate. The advertiser | | | | affiliate marketing or other marketing tools. Not only |
| places on the Network an advertisement about the | | | | this, since the action involves the ultimate visitor to fill in |
| product or service it intends to promote along with a | | | | a form provided by the advertiser, it gets the |
| form required to be filled by the prospective customer | | | | automatic benefit of genuine and focused leads. |
| or the visitor to the site. The said Network makes | | | | Further, the Networks usually allow these advertisers |
| available the landing webpage and form provided by | | | | liberty to lay down terms as regards payment for the |
| the advertiser to you and other CPA affiliates | | | | leads they get. They may want to pay per action, or |
| registered with it who would generate and drive traffic | | | | sign-up or sometimes per sales. Networks accordingly |
| to the landing page. The advertiser pays commission | | | | pay the affiliates after ensuring their own profit margin. |
| or fees to the Network for placing advertisement and | | | | Such kind of Network advertising and lead generation |
| for directing the landing page and form to its affiliates. | | | | acts as a market survey because the response and |
| Affiliates are, in turn, paid commission for generating | | | | feedback through lead generation helps the vendors to |
| and driving the traffic to these customized landing | | | | evaluate their products and keep making required |
| pages. This means that whenever a visitor clicks on | | | | changes and avoid making costly mistakes. |