| CPA or click-per-action advertising is quickly becoming | | | | they ultimately achieve a higher conversion rate for |
| a very popular form of advertising. Also known as | | | | their advertising efforts whether they use PPC |
| pay-per-lead the merchant pays the affiliate marketer | | | | advertising or their own websites. |
| a commission when a desired result takes place such | | | | In order to get involved in CPA marketing, one needs |
| as filling out a short form in which to provide a lead, a | | | | to join a CPA affiliate marketing network. The CPA |
| request for a free trial, signing up for a newsletter or a | | | | Networks serve as a middleman between merchants |
| product purchase. | | | | and affiliate marketers, looking out for the best |
| In PPC or pay- per-click advertising the merchant pays | | | | interests of each in order to achieve success with |
| the search engines for each click in bringing traffic to | | | | their advertising efforts. |
| the merchants website. Since the conversion rate is | | | | For the affiliate marketers there are many quality CPA |
| very low and taking into consideration other aspects | | | | networks online and with some research one can find |
| such as click fraud and less targeted traffic it is not | | | | CPA Networks that offers the type of products and |
| considered a very efficient type of advertising. | | | | services that one is interested in promoting. |
| But with the performance based marketing of CPA | | | | And for the merchant there is little risk involved in |
| advertising, merchants can be certain that they only | | | | partnering with CPA Networks since one pays only |
| pay when actual results take place. For the affiliate | | | | when a desired result takes place. |
| marketers, in promoting CPA products and services, | | | | |