| First of all, what is CPA marketing? To put it simply, it's | | | | than in the affiliate market at the moment. |
| Cost per Action or Acquisition marketing. It's very | | | | * And the reason for all the buzz? What is probably |
| similar to affiliate marketing. However, it is different in | | | | the first comprehensive training course is being |
| that this time you, the agent, do not earn your | | | | launched this week, Commission Payload, from the |
| commission by attracting targeted visitors to your | | | | stable of Alex Goad and Saj P., who had so much |
| website and then converting them into buyers of your | | | | success both financially and critically with their first two |
| principal's product. Your commission now comes from | | | | products, Google Payload and Affiliate Payload. |
| persuading the visitor to perform some action desired | | | | So, what overall considerations do you need to keep in |
| by your principal; such as signing up for an e-book, filling | | | | mind when entering this market? |
| in a questionnaire, or subscribing to an email list. Your | | | | Some CPA networks can be very selective in whom |
| principal can then build up a list of potential leads or | | | | they will accept to act as an agent for them and you |
| acquire useful data relevant to product development | | | | might have to spend some apprenticeship time proving |
| and/or marketing strategy. | | | | that you are worthy by showing that you can market |
| Why is CPA such a hot topic at the moment? | | | | effectively in the affiliate sector. |
| Because it is proving to be a valuable strategy for | | | | You will need to check out the fiscal attitude of the |
| both principal and agent. | | | | networks as some of the major ones in the USA will |
| * What's in it for the principal? - It is a cost effective | | | | only take on USA registered agents as it makes their |
| way of collecting data about consumer preferences or | | | | tax returns easier. If you are registered for tax |
| of building up a database of potential customers as all | | | | purposes in one of the other major geographic areas, |
| who perform the required action are already targeted. | | | | such as Australasia or Europe, you may find it more |
| The hard work of attracting relevant visitors has been | | | | fruitful to apply to any local CPA networks. |
| done for them by, you, the agent. Many businesses | | | | If you do act as an agent for a USA based business, |
| are using the downtime caused by the economic crisis | | | | are registered in the USA as a business yourself or |
| to plan their strategy for when the upturn in the market | | | | plan to attract USA residents to take your principal's |
| arrives. The point being that if you cannot make a sale, | | | | desired action, remember that you will have to make |
| a lead is the next best thing for the future. | | | | sure that you follow the FTC Guidelines on Internet |
| * What's in it for, you, the agent? - At the moment | | | | Marketing. |
| there is more scope in the CPA market for agents | | | | So, we see that there is revenue-making potential in |
| than in the affiliate market as this is becoming relatively | | | | the CPA market for both principal and agent in these |
| saturated. Also, CPA still has an air of mystery about it. | | | | hard economic times. But just how realisable is that |
| The general perception is that you have to be more | | | | potential as far as, you, the agent is concerned? Well, |
| savvy and, perhaps, something of a guru to make | | | | you will definitely need experience and the necessary |
| inroads into this market and this misconception is | | | | know-how but, most important of all, will be |
| tending to discourage the entry of new agents. The | | | | persistence. As with any form of business, you have |
| truth is that if you are prepared to do your research | | | | to keep trying until you succeed. The rewards will be |
| and undergo some training, entering the CPA market | | | | there if you put in the effort and pay your dues. |
| could prove very profitable as there is less competition | | | | |