| The most hyped result of tracking internet users | | | | significantly, if you have a good website with good |
| clicking behaviour has been released by ComScore. | | | | traffic. Unless the publisher network implements smart |
| The number of people who click on ads have reduced | | | | pricing, you will get good value for click because of |
| drastically and what's more 8% of those account for | | | | simple theory of economics. As the number of people |
| 85% of the click. So, if you are using PPC | | | | clicking on ads reduces the advertisers will have to |
| advertisement on your blog then you might have | | | | shell out big bucks to get those clicks. |
| noticed a drop in the click-through-rate of your ads. | | | | CPA companies will greatly profit because of these. |
| This occurs because of ad blindness. People have got | | | | Most publishers would be forced to ditch CPC and |
| used to the "ads by google" block that their eyes | | | | embrace CPA. Promote products through innovative |
| automatically seems to skip them. I personally fail to | | | | ways, do competitions on their sites, charge for writing |
| even notice flash ads on websites I visit daily unless of | | | | content (PPP), etc. Just look at the number of CPA |
| course they are intrusive like the ads which will overlay | | | | companies that have cropped up. Clickbank proudly |
| your webpage and won't go until you click the tiny | | | | flaunts the amount it has payed on its homepage. |
| close icon on top corner of the ad. People have | | | | Then there are many companies which selects |
| started to even block these ads using various ad | | | | affiliates after pre screening them and trust me, getting |
| blocking scripts. | | | | into their network is extremely difficult for newbies. |
| However, people continue to click on contextual | | | | Many new networks have cropped up who are not |
| ads(read google) when the ad blocks are placed at | | | | fussy about Publishers website or anything else. They |
| good places on the website. | | | | also allow you to promote their products via Twitter |
| Does this mean that publisher revenue will reduce? Not | | | | and Facebook. |