| The topic of this article will focus on an item that is | | | | time on it they want to show it off and so they include |
| sometimes misunderstood when it comes to picking an | | | | information about their "brilliant" commission structure |
| affiliate company to form a professional relationship | | | | when they should really be talking about their products. |
| with, and many of the points in this article can apply | | | | A tiered commission structure for a CPA network is |
| equally well to many network marketing companies | | | | not necessary to experience outstanding long-term |
| that use a similar compensation structure. The | | | | business success, but when it is employed in the right |
| abbreviation CPA stands for cost-per-acquisition, and | | | | way it will create a meritocratic model that will reward |
| the basic core of this business model is to partner with | | | | affiliate marketers for their hard work by creating a |
| a company that has already developed an online sales | | | | small residual income that will grow as the scope of |
| system for gaining leads and customers, and you as | | | | their efforts grows. Here is how you can see whether |
| an affiliate partner will earn commissions based on | | | | a company is doing this the right way or the wrong |
| driving customers to landing pages and then having | | | | way: If they are treating their commission format as a |
| that customer perform a certain action such as signing | | | | product, they will probably have a section of their |
| up for a newsletter or purchasing a product. | | | | website with banners and other affiliate tools that are |
| The Number #1 Mistake That Affiliate Companies Can | | | | supposed to be used to promote their own affiliate site |
| Make | | | | and not the products unrelated to the nature of the |
| If you have been using the internet for any number of | | | | company. It does not take a genius to realize that this |
| years or if you have been watching or reading | | | | is redundant circular logic, because for a CPA network |
| literature or information from the network marketing | | | | to be worthy of gaining super affiliates it must have |
| industry, you can probably remember watching many | | | | two things: Great products, and a compensation |
| new companies appear on the scene only to | | | | structure that creates long-term benefits based on |
| disappear as quickly as they showed up. Sometimes | | | | merit. |
| this is due to shady business owners which operate a | | | | Now this is not to say that any affiliate network that |
| fly-by-night business model, but more often the | | | | has a section about promoting their own company is |
| business owner is a person of real integrity that makes | | | | bad, but understand that if you are trying to screen out |
| the same beginner mistakes that so many new | | | | which affiliate networks are good or bad choices then |
| entrepreneurs make when starting a new company or | | | | a company who puts the promotional material for its |
| when picking a CPA network to affiliate with. | | | | own network ahead of promotional material for their |
| The number one mistake that so many new CPA | | | | products can indicate to you that they may be |
| networks and network marketing companies make is | | | | amateurs in the CPA industry and that they may not |
| this: Trying to promote the compensation plan as if it | | | | have faith or confidence in their own products. |
| was a product! There is a right way and a wrong way | | | | There is a much better way to do things if you are on |
| that an affiliate network can use this type of tiered | | | | the corporate side of the company and you want to |
| commission structure in their business model: If you do | | | | include a section about promoting the network itself to |
| it the right way then you create a system that will | | | | earn residual commissions: Wait until a particular |
| reward your affiliates or representatives with | | | | affiliate crosses a threshold of either a certain dollar |
| long-term success, and if you do it the wrong way | | | | amount in personal commissions (say $50,000) or has |
| then you set yourself up for a fall and there is a | | | | been actively working with you for 1-2 years or more, |
| possibility that you might even end up in legal trouble. | | | | and at this point you can send an email that says |
| The Right & Wrong Ways To Use A Tiered | | | | something along the lines of "Since you have proven |
| Commission Structure | | | | yourself and your marketing talent, we would like to |
| This information will benefit both those people who are | | | | present you with an additional opportunity to market |
| on the corporate side of CPA networks and also | | | | our own network to other aspiring affiliates to increase |
| those affiliates who are looking for a potential affiliate | | | | your residual commissions." An important point here |
| network to form a long-term professional relationship | | | | though is to make sure that you do not promote this |
| with. The reason that so many companies make the | | | | idea at any point prior to this, otherwise you run the |
| mistake of promoting their commission structure as if it | | | | risk of building an enterprise based on the "Ponzi-like" |
| was a product is ego: They probably spent a long time | | | | notion of simply exchanging money without any real |
| create what they believe to be an intelligent and fair | | | | valuable products or viable business model. |
| commission structure, and since they spent so much | | | | |