| Accountants have been indoctrinated into a culture | | | | don't advise your client enough on making and saving |
| and stick there for years as they fear changes. | | | | money with time, then your business will be in trouble. |
| Accountants are in fear to step out of their comfort | | | | Current recession that's happening right now, is |
| zone. This professional accounting service is being | | | | weeding out businesses and changing business culture |
| threatened by a variety of factors: new technology, | | | | and structures. |
| intense competition, consolidation, an inability to | | | | The major transformations that accountants need to |
| incorporate new services into a business strategy, and | | | | undergo in their businesses are listed here for |
| the erosion of public trust, just to name a few. At the | | | | brainstorm,o Accountants must change the way they |
| same time, most experts agree that the morale in the | | | | do and manage their business. They must be able to |
| accounting industry is at an all-time low. | | | | provide marketing advice, coach or consultant to their |
| Accountants believe that their clients need them. | | | | clients.o Accountants must begin to market to a |
| However this statement will not be 100% true no more | | | | specific target audience and they have to become the |
| knowing the fact that there are readily courses | | | | expert in this niche. |
| available on 'Accounting for Managers", QuickBooks | | | | These professionals must learn how to get clients and |
| & other user friendly accounting programs offered | | | | how to market their business, and how to keep their |
| to these clients readily. Also, what most small | | | | relationship with their client intact by fulfilling what the |
| businesses and solo-entrepreneurs solution would be | | | | clients want. |
| to get a bookkeeper and have their books audited | | | | Accounting scandals in large companies and |
| once per year. | | | | organizations generate notoriety and often result in |
| Accountants are being threatened because they are | | | | adverse publicity for the accounting profession; As a |
| not fulfilling the basic requirement of their clients. They | | | | result, the personal devastations and profession were |
| do not know how to market their business and | | | | severely suffered. |
| profession to be more attractive to their clients. Who | | | | Organizations and reporting requirements evolve to |
| are the main threats to the "Accountant"? | | | | address the increasing complexity of events and |
| 2 main professions have been identified, namely:o The | | | | transactions for today's need. Accountants need |
| Business coacheso The Consultants | | | | more-advanced tools to fulfill their societal obligations in |
| In fact, accountants need to learn from these types of | | | | this increasingly complex environment with its many |
| people or even better, become these people. If you | | | | shades of gray areas. |