| monials are one of my favorite low-cost but | | | | advise even on topics such as marketing, advertising, |
| high-impact tools to grow my CPA practice. Getting | | | | and referrals. I am grateful for all they have done for |
| testimonials from happy clients is an important thing to | | | | myself and my practice. I highly recommend their |
| do and creates a powerful tool for marketing your | | | | services to chiropractors in NJ.” |
| accounting firm. They create believability, credibility, and | | | | (Name of doctor) |
| a sense of security for your prospects. They help to | | | | (Name of business), (Town and State) |
| break down the natural barriers and distrust that | | | | A specific one: |
| skeptical prospects may have towards you or your | | | | “Your Quarterly QuickBooks Health check |
| CPA practice at the onset. If you watch any | | | | services by your QuickBooks Doctors are excellent |
| infomercial, you will see that they are loaded with | | | | because its helps me keep my finances on track. The |
| testimonials. That’s because they work. | | | | recent catch of a mistake my bank made put back |
| Testimonials are a must have. If you don’t have | | | | $3,107 in my pocket. That alone paid off my fees to |
| clients in your accounting practice, meaning you are | | | | you. The financial and tax advice you’ve |
| just starting out, then get them from freebie clients | | | | provided to me as my CPA during the financial |
| who you’ve helped. | | | | stewardship meetings have already proved to be |
| A really important thing about testimonials is that they | | | | beneficial in saving me money and time.” |
| can be used by potential clients as references if you | | | | (Name of owner) |
| set it up that way. All of my client testimonials are set | | | | (Name of business), (Town and State) |
| up in one easy-to-read document and each testimonial | | | | It’s not bad to have a few “warm |
| has the person’s name, their company name | | | | fuzzies,” but notice how much more convincing |
| and the town they are located in. They have to look | | | | the specific one is. The second client’s mention |
| like and be real people for believability. | | | | of a concrete achievement my firm made for them is |
| There are 2 types of testimonials: | | | | more likely to convince prospects that they will receive |
| • the warm fuzzy ones | | | | a similar tangible benefit. |
| • the ones with specifics | | | | So you want to be on the lookout for great |
| Let me give you an example of each. | | | | opportunities to receive highly specific testimonials. |
| EXAMPLES: | | | | When you receive a thank-you from the client (in |
| The warm and fuzzy one: | | | | whatever form), seize the opportunity to ask whether |
| “I opened my practice almost two years ago. In | | | | you can quote them in your testimonial list. |
| the process I knew I needed a good accountant on | | | | You can and should also systematically ask satisfied |
| my side. I had interviewed two others before I met | | | | clients for their feedback in writing, using questions that |
| Salim at an ANJC meeting. We set up a meeting the | | | | will elicit both how they feel about your practice in |
| following week at his office. After just a few minutes | | | | general and what specific positive encounters |
| in his office, I already knew The Omar Group would be | | | | they’ve had with your firm. (You can also ask |
| the right firm for us. Salim and his team have a lot of | | | | for specific negative encounters if you want to use |
| experience not only with small businesses, but also | | | | the opportunity to enhance your services, but if you do |
| specifically with chiropractors. It has been a great | | | | this, be sure to ask about negatives after you ask |
| experience for me so far. Anytime I have a question | | | | about positives.) |
| (and I have many questions), or concerns they are | | | | Testimonials are one of my favorite low-cost but high |
| always there for me. The Omar Group has been filing | | | | impact CPA firm marketing tools. They are a must |
| all my business and personal taxes ever since I | | | | have because they break down the natural barrier and |
| opened, and as I grow, they are still able to meet all my | | | | distrust that skeptical prospects may have towards |
| needs. Salim has been able to give us great business | | | | you or your accounting practice at the onset. |