| CPA is a an affiliate marketing system that pays for | | | | advertiser money. For this reason, CPA networks tend |
| certain actions completed from the affiliate's website. | | | | to be harder to join than typical networks. |
| CPA means cost per action or cost per acquisition, | | | | Affiliates who want to join are required to have a |
| and while it can include cost per sale, like typical affiliate | | | | website and to describe how they plan to market the |
| marketing, it also includes payment for leads rather | | | | offers. This usually requires some knowledge and |
| than actual sales. | | | | experience in online marketing and traffic generation. |
| CPA affiliates can make more money in less time than | | | | Once an affiliate is approved by the network manager, |
| the non-CPA affiliate. There are two reasons for this: | | | | he or she is assigned to an affiliate manager, who will |
| First, due to the quality of traffic affiliates are expected | | | | work with the affiliate one on one, to help him or her |
| to provide, CPA networks can charge the merchants | | | | improve conversions from the traffic produced. In this |
| more for listing the product, and the network will pass | | | | way, the CPA network and the affiliate work closely |
| this on to the affiliate in the form of larger | | | | together to help each other earn more money. |
| commissions. Second, because affiliates are paid per | | | | While more lucrative than the typical affiliate network |
| lead, which often requires that the prospect simply | | | | or program, CPA networks require more specialized |
| enter his or her zip code into a form, it is easier for the | | | | knowledge. Accordingly, it is best if you join the typical |
| affiliate to make money as compared to typical | | | | affiliate networks like Clickbank or Paydotcom and |
| affiliates who must make a sale to earn money. | | | | learn how to drive traffic and market products online |
| CPA networks draw advertisers to list their products | | | | before attempting to join a CPA network. Once |
| with them and pay the fee by promising them good | | | | you've become a seasoned marketer and you have a |
| results. This means that all leads provided should be | | | | good website that draws a lot of traffic, most CPA |
| motivated to purchase, or to otherwise make the | | | | networks would love to have you. |