| What the Experts Say Warren Buffet, the world's top | | | | quality marketing. Bringing qualified customers to quality |
| entrepreneur once said, "It's better to be medium-good | | | | products and services is the art of direct marketing. In |
| in a great field than great in a medium field." There are | | | | a storefront business, this marketing expertise often |
| some great fields where a lot of money can be made, | | | | comes from franchise training, because experts have |
| and the absolute top one of those today is Network | | | | previously set goals and measured their effectiveness |
| Marketing. At a recent financial workshop, Donald | | | | in the process of building their turnkey system. If you |
| Trump listed the top five income producing | | | | follow the system religiously, you are actually achieving |
| opportunities today as follows: 1. Network Marketing 2. | | | | goals set by others who paved the road before you. In |
| Public Speaking 3. Real Estate 4. Internet Business 5. | | | | a home based business the same can be true, but |
| Stock Market Today, several months following | | | | there are also some legitimate organizations that |
| Trump's presentation, number 3 and number 4 have | | | | provide the same depth of training without the |
| actually switched places. Since Network Marketing, | | | | enormous investment fees associated with most |
| Public Speaking, and Internet Businesses are frequently | | | | franchises. An independent marketing consultant can |
| employed in tandem with many home-based business | | | | also be employed to help us set and target goals. |
| opportunities, some very exciting potentials arise here. | | | | Careful research on the internet can reveal some |
| What You Question Hold on, you say! Haven't you | | | | serious marketing training opportunities. In any case, |
| heard the statistic that most people (95%) fail in | | | | some legitimate expense will be incurred for training |
| Network Marketing? How about the statistic that 95% | | | | and ongoing marketing assistance. Expect it, plan for it, |
| of small businesses opened each year do not make it | | | | embrace it, for it will be the lifeblood of your success. |
| past their 4th year? Yes, I've heard those numbers, | | | | Let's see how preplanning and goal setting are |
| and I have good reason to suspect their legitimacy. For | | | | important here. If my product is consumable and low |
| instance, the 95% statistic actually applies to Multi-Level | | | | value, I need large volumes of customers looking for |
| Marketing (MLM) - NOT Network Marketing. Second, | | | | inexpensive consumables. If my product is high value |
| the 95% figure for small businesses is tracked through | | | | and related to self-improvement or growth, then I need |
| SBA and Bank loan data, yet many small businesses | | | | a few customers each month who want to grow |
| never use SBA or Bank loans in their first four years | | | | beyond consumption and are looking for major |
| of operation. Nevertheless, a strikingly high failure rate | | | | changes in their lives. The goals we tailor to reach |
| for new opportunities is still sobering. On closer | | | | either audience will be radically different. The measures |
| examination, I can't help wondering about a potential | | | | we create for utilizing advertising resources will be |
| correlation between these two numbers? Is it possible | | | | radically different. These in turn will determine which |
| that there is nothing wrong with Network Marketing | | | | advertising resources we choose and the messages |
| per se and nothing wrong with the concept of a Small | | | | we communicate to potential customers. In the case |
| Business per se? Is it possible the failures were due to | | | | of the low value - high consumable item, we'll want to |
| similar causes? Is it possible that in both statistics the | | | | target our marketing to large groups of people noted |
| majority of failures were due to a lack of preparation, | | | | for high consumption spending. There are advertising |
| planning, training, and systematized implementation? Is it | | | | resources who specialize in capturing leads specifically |
| possible in both cases that the lack of planning | | | | in this marketplace. Find them, set some goals and |
| stemmed from lack self-development and goal setting. | | | | establish effective units of measuring them. Then |
| Without defined personal and professional goals, did | | | | target your advertising campaign to this audience. In |
| the prospective entrepreneur commit the fatal error of | | | | the case of the high value - self improvement item, |
| losing track of his or her dream? Potential Answers to | | | | we'll want to target people who accept responsibility |
| Others Poor Results Perhaps goals were initially set, | | | | for what happens to them in life. They never blame |
| but were not placed at the forefront of every daily | | | | their failures (or successes) on others. Any |
| activity? Did they form the root of every marketing | | | | entrepreneurial thinker falls into this category: business |
| decision and every business expenditure? Goals | | | | owners, investors of all kinds, professionals |
| change mindsets and habits. Embracing goals | | | | continuously seeking self-improvement training, etc. In |
| throughout the day's activities helps every prospective | | | | short, we are looking for pioneers in almost any field. |
| entrepreneur accomplish more than he ever imagined | | | | These are not sheep looking for jobs. These are |
| and become everything and more than he ever | | | | self-determined leaders or people who have finally |
| dreamed. How True Entrepreneurs Get Results True | | | | achieved the realization that they must determine their |
| entrepreneurs believe that they have the power to | | | | own destiny. Direct targeted marketing can be |
| change anything they choose in their lives. They do not | | | | employed to reach these audiences. Large numbers of |
| have an 'either / or' mentality. They don't evaluate | | | | responses are not necessary. Our goals and units of |
| choices from by weighing 'this versus that'. | | | | effective measure should help us find the few who |
| Accountants weigh a pool of resources and say, "You | | | | truly want our message and opportunity. As indicated |
| can have this, or you can have that." Entrepreneurs | | | | at the start of this article, it is better to be |
| see both as necessary and align goals to expand the | | | | medium-good in a great field. The experts tell us the |
| pool of resources to make both choices possible. Goal | | | | top money-making opportunity in the world today is |
| oriented thinking leads to positive behavior in all | | | | network marketing. Don't let others' failure to plan and |
| aspects of a small or home-based business. We can | | | | goal-set deter you. Do your homework. Develop goals |
| take any aspect of a business and examine it closer | | | | (or pick an opportunity with a proven track record that |
| to see how this is true. Let's pick the least understood | | | | can teach you how) and start each and every day |
| (and potentially most powerful) area - marketing. The | | | | with a reexamination of them. Keep sight of your |
| real money in any business venture comes from | | | | dream and it will take places you never imagined. |