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Financial Advisors, Financial Planners and Investment Managers

Understanding the differences between people with limited investment
financial advisors, financial planners experience.
and investment managers can be So where can the average person turn for
challenging for the average person. sound thoughtful investment advice? I
Finding a suitable investment would highly recommend seeking an
professional is not easy. The number of independent investment manager with
different titles alone is enough to make considerable analytical and academic
your head spin. But in a nutshell, there experience. In addition to having
are basically three different types of substantial investment experience, an
investment professionals: financial investment manager should either have an
advisors, financial planners and advanced degree from a well-regarded
investment managers. school or be a CFA charterholder. You
Financial Advisors. These investment will, however, have to do your homework
professionals, also known as brokers, in order to find one of these managers
financial consultants, wealth managers willing to manage a smaller account.
and wealth advisors, are paid primarily What to Look For
to sell investment products and services. 1. Independent investment management
In other words, these professionals are firms. Money managers who are
primarily sales people and/or independent have fewer conflicts of
relationship managers. A relatively interest.
small percentage of these professionals 2. An investment manager with
have substantial analytical or academic considerable analytical and/or academic
investment experience. Hence, some experience. Managers should be CFA
financial advisors obtain an account and charterholders and/or have good academic
then outsource the investment management backgrounds.
function to another department within 3. Portfolio managers who are
their firms. accessible. Communication is very
Financial Planners. These investment important, especially when financial
professionals are also sometimes known as markets are volatile.
Certified Financial Planners, wealth 4. Small firms. At a small firm, you
managers and wealth advisors. Financial generally know who is managing your
planners are generalists who help clients money.
by providing advice regarding investment 5. Firms with conservative investment
management, retirement planning, tax approaches. Taking excess risk very
planning, estate planning and other often has a negative impact on your
areas. Some financial planners also portfolio.
outsource a substantial portion of their 6. Portfolio managers who are good
investment management and other listeners. Meetings with a manager are
responsibilities to other professionals. important only if the manager listens to
Some financial planners do not have very you.
strong investment backgrounds. In fact, 7. A portfolio manager should have
many financial planners come from other experience in both good and bad markets.
professions such as accounting, law and Down market experience is especially
sales. important, as mistakes can be very costly
Investment Managers. These investment during bad markets.
professionals, also known as money 8. Money managers who treat you with
managers, portfolio managers and respect. A manager should never make you
investment advisors, traditionally have feel like you are asking a stupid
extensive analytical and academic question.
experience. Investment managers often Who to Avoid
hold advanced degrees and may also be CFA 1. Most financial advisors, also
charterholders. Many investment managers sometimes known as brokers, financial
work as investment analysts during the consultants, wealth managers and wealth
early parts of their careers and then advisors.
advance to more managerial type roles. 2. Some financial planners. These
Investment managers are normally paid professionals sometimes come from other
primarily to invest money based on the professions and may have limited
investment objectives of their clients. analytical or academic investment
It is not easy to find a high quality training.
investment manager willing to manage 3. Most accountants offering investment
assets below $750,000. Today, some of services. Some accountants offer their
the larger money management companies are existing clients investment services
only willing to manage smaller accounts despite having somewhat limited
within a cookie cutter framework. Large investment experience.
firms sometimes place smaller accounts on 4. Any investment professional who
models and delegate some of the guarantees returns.
investment management responsibility to




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