| You built a web site to create a surge of inquiries and | | | | engines, there is a virtually no-cost technique you can |
| new business, but hardly anyone even drifts by, much | | | | use to bring in qualified prospects.Thousands of online |
| less stays to learn about your company. Given the | | | | ezines and newsletters are hungry for content, and |
| time and money you've spent, you're frustrated that | | | | your prospects are always looking for ideas that will |
| your web site hasn't turned into a profit center | | | | improve their businesses or their lives. Write short |
| overnight, and you're inclined to dismiss its | | | | articles with ideas and information that your target |
| revenue-generating potential.Don't! There are three | | | | market can use, send it to the ezines, and links from |
| excellent ways to bring people to your web site.1. The | | | | those back to your site will bring hundreds or |
| Best Way to Attract VisitorsUnquestionably the best | | | | thousands of prospects right to your 'door'.One article I |
| way to channel a flood of visitors to your web site is | | | | sent out last December, 'What Santa Knows About |
| to get it listed at the top of every search engine. If | | | | Marketing' was picked up by over a thousand ezines, |
| prospects can find your web site in the first ten spots | | | | newsletters and web sites, and is still listed ten months |
| on Google, Yahoo and MSN, you'll get plenty of visitors. | | | | later.3. The 3rd Best Way to Attract Web Site VisitorsI |
| Even a listing within the top twenty will bring in a | | | | love Google Ads and you should, too. They are simple |
| steady stream.You know that search engine position | | | | to set up, you pay only when people click on your ads, |
| depends on keywords and the way they are used on | | | | and you can set daily budget limits. They look like the |
| your site. Search engines look at the frequency of use | | | | easiest way to attract qualified leads to your web site. |
| on your page and number of links to relevant pages.If | | | | Why aren't they the number one way to attract web |
| you've ever worked with the site code yourself to try | | | | site visitors? Because making Google Ads profitable is |
| to get to a top position in the search engines, you | | | | more complex than it first appears.Have you tried |
| know that it is not obvious how to succeed at this. The | | | | Google Ads? What were your results?Lots of |
| experts (and many who claim to be search engine | | | | companies use Google Ads, but few can justify the |
| specialists are not | | | | cost based on the sales generated. It turns out that to |
| expert) charge $12,000 to $30,000 and up annually, | | | | make your Google Ads pay for themselves, you need |
| per site, to achieve and maintain top search engine | | | | to pay careful attention to keyword selection, the |
| positions.Thanks to top placements for several | | | | wording of your ad, and the layout, wording, and links |
| keywords, my site attracts over 35,000 unique visitors | | | | on the page that people are sent to from the ad.Given |
| each month. You or someone in your firm can achieve | | | | the challenge and the cost associated with search |
| this, too.Don't have the time to do your own search | | | | engine positioning, and depending on your particular |
| engine positioning or a budget of $12 to 30 thousand | | | | product or service, Google Ads may be the best way |
| dollars for the task? | | | | to attract visitors. Use the approach outlined above to |
| Write me and I'll refer you to a reputable firm that can | | | | put them to work for your business.2006 © In |
| help you.2. The 2nd Best Way to Attract Web Site | | | | Mind Communications, LLC. All rights reservedThe |
| VisitorsTop search engine positions make a big | | | | author, Charlie Cook, helps service professionals, small |
| difference, but if you don't want to invest the time or | | | | business owners and marketing professionals attract |
| money to put your site at the top of the search | | | | more clients and be more successful. |