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Consumer Direct Marketing - Don't Leave Your Mortgage Business Without It

You may be very happy contacting andmortgage process all over again with a new
schmoozing Realtors/Agents/Builders andloan officer and a new company. After all,
begging for their business or, possiblythe mortgage is approved and a quick closing
purchasing leads and then competing withis  all  but  guaranteed,  isn't  it?
three or more originators for the mortgage.
But, there are many loan officers andHere are a just few "Consumer Direct
mortgage brokers working with prospects, homeMarketing" methods you could be incorporating
buyers and sellers, many months before theyinto your marketing program to ensure your
even  think about contacting a Realtor/Agent.mortgage  success:
It's called "Consumer Direct Marketing" and1. You can market to your existing database
the mortgage professionals that areever month with timely mortgage and credit
incorporating this principle into theirinformation, postcards, articles, and
marketing programs, are way ahead of you. Andreports.
yes, it's simply marketing to consumers,
prospects, and clients long before they2. You can market to For Sale By Owners
decide  to  make  a  mortgage  decision.(FSBOs) and assist them in selling their
homes and pre-qualify and pre-approve their
The mortgage professionals that are usingprospects  for  them.
this principle have seen the handwriting on
the wall and the changes taking place in the3. You can market to first-time home buyers
mortgage industry. I'm sure you'veand pre-approve them for a mortgage loan in
experienced the fact that many Realtorsadvance and before a Realtor/Agent is
Agents and even some Builders now have theirinvolved.
own mortgage companies. They are competing
with you head-to-head and originating loans4. You can market to anyone by providing free
themselves. They control the listings and nowarticles and reports such as Refinancing
they are trying to control the entireTips, Home Buyer Tips, Credit Tips, Mortgage
transaction including the mortgage processTips, Mistakes People Make When Shopping For
and  eliminate  you  from  the  deal.A  Mortgage,  and  the  like.
By marketing directly to consumers well in5. You can market to Divorce Attorneys,
advance you're circumventing thisFinancial Advisors/Planners, and CPA's to
possibility. You're establishing a rapport, again referral partners and new mortgage
bond, and enhancing your position as aprospects.
trusted financial advisor with your contacts.
You're also approving them for a mortgage inYes, the mortgage business is changing. Don't
advance further solidifying your position andbe left behind...and don't be that "Old Dog"
totally eliminating the competition. Athat can't learn new origination tips. Change
Realtor/Agent/Builder would be out of theirthe way you originate loans and you'll
mind to suggest that your client start thecontinue to prosper in the mortgage business.



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