| You may be very happy contacting and | | | | mortgage process all over again with a new |
| schmoozing Realtors/Agents/Builders and | | | | loan officer and a new company. After all, |
| begging for their business or, possibly | | | | the mortgage is approved and a quick closing |
| purchasing leads and then competing with | | | | is all but guaranteed, isn't it? |
| three or more originators for the mortgage. | | | | |
| But, there are many loan officers and | | | | Here are a just few "Consumer Direct |
| mortgage brokers working with prospects, home | | | | Marketing" methods you could be incorporating |
| buyers and sellers, many months before they | | | | into your marketing program to ensure your |
| even think about contacting a Realtor/Agent. | | | | mortgage success: |
| | | | |
| It's called "Consumer Direct Marketing" and | | | | 1. You can market to your existing database |
| the mortgage professionals that are | | | | ever month with timely mortgage and credit |
| incorporating this principle into their | | | | information, postcards, articles, and |
| marketing programs, are way ahead of you. And | | | | reports. |
| yes, it's simply marketing to consumers, | | | | |
| prospects, and clients long before they | | | | 2. You can market to For Sale By Owners |
| decide to make a mortgage decision. | | | | (FSBOs) and assist them in selling their |
| | | | homes and pre-qualify and pre-approve their |
| The mortgage professionals that are using | | | | prospects for them. |
| this principle have seen the handwriting on | | | | |
| the wall and the changes taking place in the | | | | 3. You can market to first-time home buyers |
| mortgage industry. I'm sure you've | | | | and pre-approve them for a mortgage loan in |
| experienced the fact that many Realtors | | | | advance and before a Realtor/Agent is |
| Agents and even some Builders now have their | | | | involved. |
| own mortgage companies. They are competing | | | | |
| with you head-to-head and originating loans | | | | 4. You can market to anyone by providing free |
| themselves. They control the listings and now | | | | articles and reports such as Refinancing |
| they are trying to control the entire | | | | Tips, Home Buyer Tips, Credit Tips, Mortgage |
| transaction including the mortgage process | | | | Tips, Mistakes People Make When Shopping For |
| and eliminate you from the deal. | | | | A Mortgage, and the like. |
| | | | |
| By marketing directly to consumers well in | | | | 5. You can market to Divorce Attorneys, |
| advance you're circumventing this | | | | Financial Advisors/Planners, and CPA's to |
| possibility. You're establishing a rapport, a | | | | gain referral partners and new mortgage |
| bond, and enhancing your position as a | | | | prospects. |
| trusted financial advisor with your contacts. | | | | |
| You're also approving them for a mortgage in | | | | Yes, the mortgage business is changing. Don't |
| advance further solidifying your position and | | | | be left behind...and don't be that "Old Dog" |
| totally eliminating the competition. A | | | | that can't learn new origination tips. Change |
| Realtor/Agent/Builder would be out of their | | | | the way you originate loans and you'll |
| mind to suggest that your client start the | | | | continue to prosper in the mortgage business. |