| You may be very happy contacting and
| |
| | eliminating the competition. A Realtor
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| schmoozing Realtors/Agents/Builders and
| |
| | Agent/Builder would be out of their mind
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| begging for their business or, possibly
| |
| | to suggest that your client start the
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| purchasing leads and then competing with
| |
| | mortgage process all over again with a
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| three or more originators for the
| |
| | new loan officer and a new company. After
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| mortgage. But, there are many loan
| |
| | all, the mortgage is approved and a quick
|
| officers and mortgage brokers working
| |
| | closing is all but guaranteed, isn't it?
|
| with prospects, home buyers and sellers,
| |
| | Here are a just few "Consumer Direct
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| many months before they even think about
| |
| | Marketing" methods you could be
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| contacting a Realtor/Agent.
| |
| | incorporating into your marketing program
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| It's called "Consumer Direct Marketing"
| |
| | to ensure your mortgage success:
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| and the mortgage professionals that are
| |
| | 1. You can market to your existing
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| incorporating this principle into their
| |
| | database ever month with timely mortgage
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| marketing programs, are way ahead of you.
| |
| | and credit information, postcards,
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| And yes, it's simply marketing to
| |
| | articles, and reports.
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| consumers, prospects, and clients long
| |
| | 2. You can market to For Sale By Owners
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| before they decide to make a mortgage
| |
| | (FSBOs) and assist them in selling their
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| decision.
| |
| | homes and pre-qualify and pre-approve
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| The mortgage professionals that are using
| |
| | their prospects for them.
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| this principle have seen the handwriting
| |
| | 3. You can market to first-time home
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| on the wall and the changes taking place
| |
| | buyers and pre-approve them for a
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| in the mortgage industry. I'm sure you've
| |
| | mortgage loan in advance and before a
|
| experienced the fact that many Realtors
| |
| | Realtor/Agent is involved.
|
| Agents and even some Builders now have
| |
| | 4. You can market to anyone by providing
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| their own mortgage companies. They are
| |
| | free articles and reports such as
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| competing with you head-to-head and
| |
| | Refinancing Tips, Home Buyer Tips, Credit
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| originating loans themselves. They
| |
| | Tips, Mortgage Tips, Mistakes People Make
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| control the listings and now they are
| |
| | When Shopping For A Mortgage, and the
|
| trying to control the entire transaction
| |
| | like.
|
| including the mortgage process and
| |
| | 5. You can market to Divorce Attorneys,
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| eliminate you from the deal.
| |
| | Financial Advisors/Planners, and CPA's to
|
| By marketing directly to consumers well
| |
| | gain referral partners and new mortgage
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| in advance you're circumventing this
| |
| | prospects.
|
| possibility. You're establishing a
| |
| | Yes, the mortgage business is changing.
|
| rapport, a bond, and enhancing your
| |
| | Don't be left behind...and don't be that
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| position as a trusted financial advisor
| |
| | "Old Dog" that can't learn new
|
| with your contacts. You're also approving
| |
| | origination tips. Change the way you
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| them for a mortgage in advance further
| |
| | originate loans and you'll continue to
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| solidifying your position and totally
| |
| | prosper in the mortgage business.
|
