| You may be very happy contacting and schmoozing | | | | competition. A Realtor/Agent/Builder would be out of |
| Realtors/Agents/Builders and begging for their | | | | their mind to suggest that your client start the |
| business or, possibly purchasing leads and then | | | | mortgage process all over again with a new loan |
| competing with three or more originators for the | | | | officer and a new company. After all, the mortgage is |
| mortgage. But, there are many loan officers and | | | | approved and a quick closing is all but guaranteed, isn't |
| mortgage brokers working with prospects, home | | | | it? |
| buyers and sellers, many months before they even | | | | Here are a just few "Consumer Direct Marketing" |
| think about contacting a Realtor/Agent. | | | | methods you could be incorporating into your |
| It's called "Consumer Direct Marketing" and the | | | | marketing program to ensure your mortgage success: |
| mortgage professionals that are incorporating this | | | | 1. You can market to your existing database ever |
| principle into their marketing programs, are way ahead | | | | month with timely mortgage and credit information, |
| of you. And yes, it's simply marketing to consumers, | | | | postcards, articles, and reports. |
| prospects, and clients long before they decide to make | | | | 2. You can market to For Sale By Owners (FSBOs) |
| a mortgage decision. | | | | and assist them in selling their homes and pre-qualify |
| The mortgage professionals that are using this principle | | | | and pre-approve their prospects for them. |
| have seen the handwriting on the wall and the | | | | 3. You can market to first-time home buyers and |
| changes taking place in the mortgage industry. I'm sure | | | | pre-approve them for a mortgage loan in advance and |
| you've experienced the fact that many Realtors | | | | before a Realtor/Agent is involved. |
| Agents and even some Builders now have their own | | | | 4. You can market to anyone by providing free articles |
| mortgage companies. They are competing with you | | | | and reports such as Refinancing Tips, Home Buyer |
| head-to-head and originating loans themselves. They | | | | Tips, Credit Tips, Mortgage Tips, Mistakes People |
| control the listings and now they are trying to control | | | | Make When Shopping For A Mortgage, and the like. |
| the entire transaction including the mortgage process | | | | 5. You can market to Divorce Attorneys, Financial |
| and eliminate you from the deal. | | | | Advisors/Planners, and CPA's to gain referral partners |
| By marketing directly to consumers well in advance | | | | and new mortgage prospects. |
| you're circumventing this possibility. You're establishing | | | | Yes, the mortgage business is changing. Don't be left |
| a rapport, a bond, and enhancing your position as a | | | | behind...and don't be that "Old Dog" that can't learn new |
| trusted financial advisor with your contacts. You're also | | | | origination tips. Change the way you originate loans |
| approving them for a mortgage in advance further | | | | and you'll continue to prosper in the mortgage business. |
| solidifying your position and totally eliminating the | | | | |